Functional foods continue to be all the rage these days. According to Datamonitor, an industry watchdog group, the functional food market in the United States has already reached $19 billion in retail sales—and that number is expected to grow. The FDA defines functional foods as foods and food components that provide a health benefit beyond basic nutrition.
Here’s a snapshot of some of the latest functional foods to hit store shelves this year, according to the February issue of Tufts University Health & Nutrition Letter:
Choc-Omega—Belgian chocolate boasting heart-healthy omega-3 fatty acids, made by Dynamic Chocolates
Flat Earth Chips—baked chips made from fruits and vegetables and fortified with vitamins, according to product manufacturer Frito-Lay
SoBe Life Water—flavored water fortified with vitamins C, E, B3, B5, B6 and B12, from a Pepsi subsidiary
Pure Beauty—a candy strip containing skin-healthy ingredients, such as collagen, ceramide and hyaluronic acid
Adora Milk and Dark Chocolate Calcium Supplements—supplements that combine candy with calcium to boost mineral levels