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Fuel Your Passion!

by: Peter Davis, CEO and Kathie Davis


We all have experiences that make profound impressions on us and change the way we approach family, friends, business and life in general. If you’ve never attended the IDEA World Fitness ConventionTM, we would like to suggest you consider it a true game changer. Of course, we are somewhat biased, but we have heard too many testimonials over the three decades we’ve been doing this to know that we’re not just “proud parents” of the most spectacular educational fitness extravaganza on the planet!

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IDEA Fitness Journal, Volume 11, Issue 7

© 2014 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Authors

Peter Davis, CEO

Peter Davis, CEO IDEA Author/Presenter

Peter Davis is the chief executive officer of IDEA Health & Fitness Association.

Kathie Davis

Kathie Davis IDEA Author/Presenter

Kathie Davis is executive director of IDEA Health & Fitness Association in San Diego. She frequently reports to the media on fitness industry trends.