Fitness Programs Trends Report

Use this report on the 2000 IDEA Fitness Programs & Equipment Survey to keep pace with industry trends. fitness programs trends report The year 2000 was a reflection of the vitality of the fitness industry. The number of programs offered remained diverse, with many options popular among consumers. Equipment was widely used, with innovative developers adapting traditional equipment for contemporary uses (think of barbells and boxing equipment). Strength training continued to be the focus of functional training. And all the elements of group exercise class--the music, the group, the fun!--kept these programs strong. The 2000 IDEA Fitness Programs & Equipment Survey reflected five key trends: 1. Older adults are the current and growing market. 2. Strength-based activities (personal training and group strength) are the most widely offered programs. 3. Mindful, low-key activities (yoga, Joseph Pilates work) are growing comparably to powerful, high-intensity activities (boxing, martial arts group exercise). 4. Equipment is almost universally used. 5. Programs and formats keep increasing; very few programs drop from the repertoire. January 2001 IDEA HEALTH & FITNESS SOURCE Diversity Means Clever Scheduling What Activities Have Been Growing? The diversity of programs and equipment continues to grow. How do businesses fit everything into their schedules? Fitness facilities operate with a finite amount of space and only so many hours in a day. That means managers must carefully evaluate how often each class or program is offered and may have to rethink the number of minutes allocated to each program. For example, in 1996 low-impact "aerobics" was most frequently on the schedule six to seven days a week; in 2000 it was on the schedule an average of four days per week. But 67 percent of survey respondents still offered this type of class, so it clearly remained very popular. The number of classes had simply been reduced to make room for new programs. And boxing classes, with their mercurial rise in popularity in the past few years (69% of respondents held them in 2000), were programmed an average of three days per week at the latest count. Both boxing and low-impact "aerobics" were popular, and both were being scheduled among many other activities. Sometimes, activities were simply moved outdoors--an option most frequently favored by businesses located in cities. Looking at the clock, a number of personal training sessions and group fitness classes were now 30 or 45 minutes long--allowing more activities to be scheduled. Survey respondents were asked to report on programs "over the past 12 months." Questions were presented in a fill-in-the blank format so respondents could say whatever they wished. The answers were very diverse, ranging from boot camp to couples' memberships to flexibility training. The programs listed below were the ones most frequently mentioned. MOST GROWTH

IDEA Health Fitness Source , Volume 2002, Issue 1

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