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Fitness Find or Fitness Flop? You Decide!

Sep 21, 2010

Way Beyond
Childhood obesity is epidemic. Fortunately, prevention efforts are yielding some success, as reports indicate that rates may have leveled. This could be thanks in part to companies that use nontraditional tactics to tackle the issue. One such company, WayBeyond, is dedicated to bringing play back into fitness. “WayBeyond was designed with the idea that kids will play without knowing they’re exercising,” states Brian Blacher, vice president of program development. “Kids today don’t play, which is why we have so many issues today. WayBeyond is based on fun, with the hidden agenda of exercise.” WayBeyond’s brightly colored landscape offers seven stations, from “Jumping Jellyfish” to “Pirate Galleon,” each with various levels of challenge. The facility helps kids develop greater strength, coordination, cardiovascular fitness and more. WayBeyond also offers nutrition guidance and summer camps. The company recently opened its first facility in San Diego. To learn more about WayBeyond, visit
ROM Machine
In today’s time-strapped society, typical hourlong exercise bouts can be prohibitive to many potential exercisers. Schedule-conscious individuals interested in improving fitness levels with minimal time investment may have a solution. Manufacturers of the ROM (range-of-motion) machine say that 4 minutes is all that’s needed to get into better shape. The 677-pound machine is equipped with an 85-pound flywheel that automatically adjusts resistance to the individual’s strength level (cardiovascular and muscular). “Through clever engineering, the ROM machine enables even totally out-of-shape people and seniors to get significant aerobic benefits from a 4-minute workout, because the ROM engages 44% of all your muscle cells in work performance,” according to the website. The manufacturers also suggest that a person weighing 180 pounds can burn 465 calories during the 4-minute workout. The machine retails for $14,615. For more information, visit

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