Fitness Careers 2.0

by Peter Davis, CEO and Kathie Davis on May 04, 2011


IDEA’s content and Web development teams have been at it again. This month we are launching a spectacular free Web resource with the sole aim of providing career guidance and tools to people in all stages of their fitness careers. Introducing the IDEA Career Guide,!

For the past 2 years our team has been researching and developing what is arguably the most relevant and useful one-stop career center for the entire fitness industry, period. Whether you or someone you know is contemplating a career path in fitness; whether you are newly certified and wondering what your next steps are; or whether you have been in the industry for a while but are looking for a new challenge or direction, the IDEA Career Guide offers you a wealth of content and tools.

Full-Featured Certification and Training Organization Profiles. In addition to building career “road maps,” we are providing a rich directory of certification and training organizations. Look no further than the IDEA Career Guide for information on the next certification or certificate you hope to acquire. Each organization’s profile not only highlights basic information about the company and the type(s) of certification available; it also lists the organization’s upcoming trainings, classes and events, CECs/CEUs, exercise videos, blogs and testimonials. Plus, there is an interactive aspect to the profile that allows you to leave reviews and ask questions specifically about that organization.

Back to School? If you’re more interested in an academic path, note that we have also compiled a database of hundreds of universities, colleges and community colleges that offer health and fitness, kinesiology, exercise physiology and related programs that are degreed or come with a certificate of completion. We’ve done a lot of research and compiled your options in one place to save you time and get you into the classroom sooner.

Inside Track on Academic Path, Continuing Education and Compensation. New fitness professionals will learn the importance of plotting out a specific academic path; they will also learn the essentials of continuing education post-certification and how to strategically pursue CECs that will make them expert in a specialty. The content will guide them on how to find a mentor and how to get hands-on experience through an internship. First-time job seekers and veteran trainers alike will find the most complete and up-to-date industry statistics on compensation and benefits by job title/specialty area and by region of the United States, straight from IDEA’s unique compensation survey data.

Fitness Specialization “How-To” Series. Our editors have developed a series of articles that will guide users—no matter at what career stage—toward understanding the steps involved in moving into a new area of expertise. Is the life of a fitness professional in a spa setting appealing? Do you see opportunity in the corporate fitness world? There are articles written by experts in these and several other specialty areas to help you decide on your next move.

Resources, Resources, Resources. A well-organized Career Resources cache provides custom career content on everything from developing and producing your own DVD to establishing and building your personal and professional brand. Hundreds of award-winning, career-specific articles will give you insights into any number of career topics. There is also a glossary of terms to demystify some of the industry’s insider lingo and acronyms.

Have a Question About Anything Industry Related? Tap IDEA Answers! A real-time question-and-answer section gives all site visitors access to the collective wisdom and experience of the entire industry. Wondering about specializing in kids’ fitness or how to avoid career burnout? Plug your question into IDEA Answers and get a lot of free advice about it or any industry topic.

We can merely scratch the surface of the IDEA Career Guide’s features in such a short message. But we encourage you to check it out for yourself and give us your feedback. We will continue adding enhancements to make it an even more relevant success tool for you. Tell us how we can make you more successful!

Look for a feature story on this new Web rollout in the June issue of IDEA Fitness Journal.

Special Appearances at the IDEA World Fitness Convention™

IDEA World is another month closer, and we want to bring you up-to-date on some programming highlights! We recently got confirmation that two very exciting people will be joining us this year to inspire us all to “Take the Challenge.” There are not many people on the planet more inspiring than keynote speaker Apolo Ohno, the most decorated American Winter Olympian and author of Zero Regrets: Be Greater Than Yesterday. Ohno will share the inspiring personal story behind his success and his secrets for achieving focus and mental toughness in every aspect of life.

Finally, challenge what you know about the brain-body connection with keynote speaker Daniel G. Amen, MD, best-selling author of Magnificent Mind at Any Age and The Amen Solution: The Brain Healthy Way to Lose Weight and Keep It Off. Amen Clinics have the world’s largest database of functional brain scans and use a sophisticated brain-imaging study called SPECT, which has helped to identify seven different types of anxiety and depression, six different types of attention deficit disorder and five different types of obesity.

In good health,

Kathie and Peter Davis


Career Issues

Fitness Journal, Volume 8, Issue 5

Find the Perfect Job

More jobs, more applicants and more visits than any other fitness industry job board.

© 2011 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Authors

Peter Davis, CEO

Peter Davis, CEO IDEA Author/Presenter

Peter Davis is co-founder of IDEA Health & Fitness Association.

Kathie Davis

Kathie Davis IDEA Author/Presenter

Kathie Davis is co-founder of IDEA Health & Fitness Association in San Diego.