Get a FREE Pass to the IDEA World Fitness & Nutrition Expo   Claim My FREE Expo Pass »

Find Your Inspiration at the 2013 IDEA World Fitness Convention™, Los Angeles, August 7-11

by Mary Monroe on Apr 26, 2013

Change the world—and power up your career—at the most exciting fitness event on the planet.

If you’re ready to break into exciting new territory in your career—and your life—don’t miss the fitness industry’s most exhilarating and motivating educational experience. The theme of the 2013 IDEA World Fitness Convention in Los Angeles is “BE: The Inspiration”; this high-energy event (August 7–11) will bring together the world’s most transformational people, stories and educational opportunities in fitness and wellness. Professionals from around the globe attend the IDEA World Fitness Convention to choose from the largest selection of educational opportunities available in the industry.

“We all want to know how we can move closer to achieving our goals and purpose in life, and this year’s convention focuses on finding the inspiration we need to take the next steps that will get us there,” says Aprile Peishel, MA, IDEA Director of Event Programming. “Those steps are different for every fitness and wellness professional—but we have such programming variety at IDEA World Fitness that you can find what you need, no matter what path of health or wellness you’re on.”

Inspiration Comes in Many Forms

Perhaps one of the most distinctive aspects of the event is the powerful sense of community that develops as professional peers from around the globe share a sense of purpose. “It’s hard to describe, but it’s remarkable to experience so many people together who care so deeply about helping people to be happy and healthy,” says Peishel. “Our commitment to Inspire the World to Fitness® is what makes IDEA unique; there’s nothing like gathering with thousands of other people who share your passion.”

This year’s event will push you, not only to find deeper intrinsic inspiration, but also to embody that example for clients. Attendees will explore what has been personally motivating for them and use that fire to ignite their careers and light up clients. Keynote speaker Bo Eason, former NFL star, and successful author, speaker and renowned trainer, will talk about how fitness professionals can become a powerful force for inspiration by understanding and expressing their individual life stories. During the Opening Ceremonies, Eason will share how you can use your personal story to inspire your clients, your business and your life.

2013 IDEA Fitness Inspiration Award. The Opening Ceremonies will also showcase the 2013 IDEA Fitness Inspiration Award recipient Peter Twist, MSc. Twist will share his story of overcoming physical adversity to spur on others. Twist is the president and CEO of Twist Sport Conditioning™ and an exercise physiologist with a specialization in coaching science. An experienced conditioning coach and published author, he is also the global education partner for IMG’s Ignite Performance Training certification.

“[When I was] feeling at my peak, my very best on all fronts physically, mentally, emotionally and spiritually, an unexpected diagnosis of advanced-stage-4 head-neck cancer sped me suddenly to the extreme opposite,” shares Twist. “Multiple tumors and tortuous catabolic chemotherapy and radiation ripped me apart from the inside, burning up the inside of my face, mouth, throat, nose and ears—damaging brain structure, burning skin, stripping muscle and frying neural networks.” Twist’s story of conviction, passion, drive and survival teaches the importance of living life with purpose and being your best when your best is needed.

“[Cancer] robbed me physically in an instant of what I had sustained my whole life,” he says. “Yet, it also confirmed my intense will to live and my passionate love of life. It brought a rare opportunity many humans never get—to truly draw upon 1,000% of every personal asset to survive, battle and ramp back up relentlessly.”

Exclusively Yours: The IDEA World Showcase Room

No other event gives you as many outstanding educational choices as IDEA World Fitness—this year the convention offers more than 360 sessions on the latest topics from the world’s most elite fitness and wellness educators.

Exclusively “IDEA” features and activities you won’t find anywhere else include powerful multisensory workout experiences and show-stopping live performances in the IDEA Showcase Room. Rock out to big sound and big energy when you attend these sessions, brought to you by the world’s greatest fitness celebrities:

Four Top Guns Meet Four Top Chicks—A Match Made in Fitness Heaven! presented by Douglas Brooks, MS, Amy Dixon, Todd Durkin, MA, Shannon Fable, Sherri McMillan, MSc, Fraser Quelch, Keli Roberts, and Peter Twist, MSc. Join this elite team as they coach you through a custom workout that gives new meaning to the words teamwork and collaboration. Feel the fusion of eight individual approaches to training, and learn new strategies for dynamic warm-ups, balance, multijoint strength, core, agility, energetics and cool-down/mobility.

IDEA’s Epic Dance Encounter. Last year’s Supreme Dance Battle brought down the house. This year, we’re taking it to another level with the hottest dance-fitness trends of 2013, including WERQ™, Zumba®, Les Mills™ BODYJAM®, Hustle Dance, FlirtyGirlFitness®, Masala Bhangra Workout® and Billy Blank’s Dance It Out®. You’ll vote for your favorite program!

IDEA All-Star Presenter Boot Camp Blowout! Only IDEA could pull off a session that brings together 18 of the biggest names for a boot camp workout and an opportunity to earn dozens of prizes. Learn new skills, drills, games and exercises that you can insert into any type of boot camp workout.

The Ultimate Stretch Transformation—Showcase Room Style! Back by popular demand, celebrity presenter Jay Blahnik will teach you a variety of unique, cutting-edge stretch sequences inspired by yoga, athletics and rehabilitation. These sequences are perfect for the end of a workout or can be strung together into an amazing, total-body, yoga-inspired stretch routine.

HIIT Me With Your Best Shot! Join celebrity presenter Chalene Johnson for a plyometric, explosive, high-intensity interval training class with a twist! Don’t miss this calorie-crushing, 50-minute, low-impact, high-intensity interval experience in which kickboxing, athletic moves and core-focused drills are perfectly timed and set to custom music.

Showcase Sanctuary: A Final IDEA World Experience. Relax and restore your body as your mind reflects on all you have accomplished at IDEA World. The Showcase Room will turn into a spa sanctuary filled with aromatherapy, dimmed lights and relaxing music. Four world-renowned mind-body experts will share the movements of Shakti, tai chi, the Feldenkrais® Method and yoga.

Win Big With an IDEA Inspiration Medal

IDEA Inspiration Medals, another exclusive component of IDEA World Fitness, give attendees the chance to compete for fun prizes through creative challenges that are woven into educational sessions and offered at the Expo. Show that you can go “above and beyond” to earn a medal in three categories: inspirational, physical and mental. Jay Blahnik will emcee the Inspiration Medal Grand Finale at the eXertainment Stage in the new IDEA World Fitness & Nutrition Expo on Saturday afternoon. If you receive an Inspiration Medal, your name will be entered into a special drawing to win prizes, including a vacation for two at the world-famous Golden Door® spa in Escondido, California (valued at $15,000) and a Schwinn® AC Performance PLUS bike with the third- generation MPower™. If you won an IDEA Inspiration Medal in 2011 or 2012, wear it at this year’s event!

The Industry’s Best Fitness Education

When it comes to fitness education, the IDEA World Fitness Convention is in a class by itself. It is the largest and longest-running education event in the industry, with the most diverse session curriculum exclusively for fitness professionals. You will receive the latest news, research and techniques to inspire Baby Boomers, seniors, youth, women and overweight clients—all while earning up to 24 CECs. You’ll also find an expanded program of practical, unbiased nutrition information tailored to the needs of fitness professionals, with a multitude of new nutrition resources in the IDEA World Fitness & Nutrition Expo. For a complete list of session topics, see

Time for Adventure in the Fitness Capital of the Universe

Los Angeles is the fitness capital of the universe, where many of the world’s biggest fitness ideas, trends and legends got their start. From bodybuilding on Muscle Beach in the ’30s to Jack LaLanne’s TV show in the ’50s, jogging in the ’70s, Jane Fonda’s breakthrough videos in the ’80s and personal training in the ’90s, L.A. has always been at the heart of the movement to Inspire the World to Fitness.

There’s no better place for you to find entertainment and fun, whether you come just for a convention experience or stay for a summer vacation. You can head to the colorful Venice Beach boardwalk, hike in the Hollywood Hills, surf at Malibu, shop exclusive Rodeo Drive, find designer looks on Melrose Avenue, catch a TV show taping, ride a rollercoaster at Universal Studios, or party on the Sunset Strip. You’ll stay at the five-star J.W. Marriott located at L.A. LIVE, the famed entertainment and dining complex in the heart of town.

Get out on the town with your choice of three L.A. Adventures (sign up early, as space is limited):

Hollywood Hills Hike. On Friday, enjoy stunning views of L.A. on this guided hike of trails that will take you to the top of the Hollywood Hills for an incredible 360-degree city view. Highlights include a ridge-line hike overlooking the entire L.A. basin, a fun history of the iconic Hollywood sign, and an insider’s tour of the newly restored Griffith Park Observatory.

City Tour by Night. On Saturday night, board a luxury coach and enjoy a sightseeing tour of the Music Center, Walt Disney Concert Hall, the Dorothy Chandler Pavilion and scenic Mulholland Drive. Then you’re on your way to City Walk®, home of Universal Studios, for a leisurely walk, fine dining, shopping and entertainment. You’ll see Rodeo Drive, where the stars shop at boutiques like Chanel, Gucci® and Bijan, before your night ends on Hollywood Boulevard at the legendary Grauman’s Chinese Theatre and the Hollywood Walk of Fame.

Legendary Homes Bike Tour. On Sunday morning, cruise through two of L.A.’s most famous neighborhoods, Beverly Hills and Bel Air, with this up-close ride through the land of glamour. You’ll ride along the famous Sunset Strip and Route 66 as you get a great workout. Explore the Beverly Hills mansion seen in numerous movies, cruise down Rodeo Drive, and snap photos in front of the Beverly Hills sign while your tour guide shares the history of the land where stars past and present come to play.

The full event brochure—with detailed session descriptions, schedule and registration information—can be found at

Fitness Journal, Volume 10, Issue 5

Find the Perfect Job

More jobs, more applicants and more visits than any other fitness industry job board.

© 2013 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Mary Monroe

Mary Monroe IDEA Author/Presenter

Mary Monroe is a freelance writer in the Los Angeles area.