Our national health discourse is often focused on food and nutrition issues these days. The many dimensions of the topic are so powerful that they can simultaneously catalyze and polarize people as well as codify consensus. “Cooking has surpassed both film and literature as a springboard for serious conversation. This is the healthiest art movement in America right now,” said James Beard Award–winning author Rowan Jacobsen last summer at the Chef’s Collaborative National Sustainable Food Summit.
No matter how the movement is taking shape societally, we are glad of it and very serious about being at the forefront of expanding the thought bubble for fitness professionals. IDEA believes that, in addition to physical activity, food and nutrition are primary drivers to health and wellness. We believe food choices are linked to both acute and chronic disease prevention and control, and that they are central to stopping the obesity epidemic. Finally, we believe that, with the right continuing education, fitness professionals can carry the torch for a more modern definition of fitness, driven by the concept of “wholeness” through best practices in the connected realms of mind, body and nutrition.
IDEA has a long and consistent history of providing top-notch nutrition information to the fitness industry. We are simply stepping up the pace and volume of our deliverables to you within this space:
- We will continue to develop the most relevant, timely, science-based and practical food and nutrition editorial and programming to educate fitness and wellness professionals within their scope of practice.
- We will deliver education by top thought leaders in the food and nutrition realm, including academicians, scientists, chefs and other food service professionals.
- At the 2014 IDEA World Fitness ConventionTM, we will link this elite education with the industry’s largest Nutrition Pavilion in the IDEA World Fitness & Nutrition Expo. Exhibitions will emphasize whole, natural and organic products, and will support our high-caliber education. The pavilion will showcase exceptional product knowledge, demonstrations, and samples that fitness professionals can feel confident about using themselves and sharing with clients.
- Both IDEA Fitness Journal and IDEA Food and Nutrition Tips will continue their traditions of providing in-depth CEC materials that enhance your ability to stay a step ahead of the often-confusing messages given in mainstream consumer press.
Please enjoy this special annual issue focused on nutrition. You’ll find an expert panel discussion—transcribed from a 2013 IDEA World Fitness Convention session—that sorts through the good, bad and sometimes sloppy science surrounding popular food and nutrition trends. We hope you will also find value in the CEC feature “How to Help Clients Beat Belly Fat,” by Jade Teta, ND. This informative piece will take you beyond the “eat less, exercise more” approach and introduce you to hormonal physiology and strategic nutrition.