Experiential Exercise: The New Way to Sweat

Group-Fitness Experts Share Ways To Turn Movement Into Magical Moments While Creating Community, Inspiring Participants And Generating Revenue.

It’s Friday night in tiny Willits, California (population: 4,888.) There’s no Walmart®; there are no chain stores. As usual, this small town is quiet. Yet, at Studio Joy, owner Maddy Avena’s Zumba® class is about to be packed and jamming.

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