Expanding Your Audience Reach

IDEA FitnessConnect: How your IDEA FitnessConnect profile is extending to new markets.

IDEA FitnessConnect (IFC) is reaching greater audiences by syndicating its information to top health and fitness websites. Think of it as embedding the directory within a third-party site, making it easier for fitness professionals to reach potential clients in high-traffic areas. This also positions many fitness pros in front of new markets.

You can select which websites display your profile information. By clicking on “Privacy Settings” in your profile page, you can enable (or disable) your profile on each website.

Read about the following syndicates partnering with IDEA before updating your privacy settings:

FitnessMagazine.com, www.fitnessmagazine.com

IFC Status. Live.

Description. FitnessMagazine.com complements the editorial publication Fitness® by delivering free tips on creating and maintaining healthy lifestyles. Topics range from recipes and workouts to health and beauty advice.

Audience. Women of all ages in all stages of fitness. The site is great for fitness professionals who specialize in women’s programming. For detailed demographic data, go to www.meredith.com/mediakit/fitness/research.html.

SparkPeople, www.sparkpeople.com

IFC Status. Live.

Description. SparkPeople is among the top health- and diet-related resources for consumers. It provides an array of tools, including calorie counters, fitness programs, progress reports and motivational systems, as well as thousands of articles, quizzes, videos and recipes.

Audience. Men and women interested in fitness and weight loss programs. Fitness professionals who enable their IDEA FitnessConnect profiles on this site can reach a diverse audience of 10 million registered members. For detailed membership data, go to www.sparkpeople.com/SparkPeople_Media_Kit.pdf.

“We’re excited to partner with one of the most respected names in health and fitness to provide our members access to reputable professionals who can help them in their journey toward healthy living,” says Chris Downie, founder and chief executive officer of SparkPeople.

Fit Studio, www.fitstudio.com

IFC Status. Live.

Description. The Fit Studio website allows users to select from a series of exercises, workouts or fitness programs for daily use. The site includes articles, tips, discussions and videos from Fit Studio’s network of health and fitness experts.

Audience. Self-motivated users who subscribe to different fitness plans and create specific workout goals. The site is ideal for fitness professionals seeking clients who may be ready to hire a live trainer to complement their current workouts or take their fitness routines to the next level.

The International Health, Racquet & Sportsclub Association (IHRSA), www.ihrsa.org

IFC Status. Coming soon.

Description. IHRSA is the trade association serving the health and fitness club industry.

Audience. IHRSA members—who represent health and fitness facilities, gyms, spas, sports clubs and suppliers worldwide. Facilities that enable profiles (as well as their professional fitness profile) with IHRSA can create more opportunities for networking and exposure.

Active.com, www.active.com

IFC Status. Coming soon.

Description. Active.com features comprehensive information about races, sports summer camps, parks and recreation activities, sports tournaments, triathlons and multisport events across the U.S. It reaches people who want to discover, learn about, share, register for and participate in physical activities.

Audience. Fitness enthusiasts, athletes and those avid about outdoor activity. Fitness professionals and club profiles are more likely to connect with competitive, performance-specific audiences and more active families and individuals. For detailed demographics go to www.activenetwork.com/media/audiences.htm.

IFC Status. Coming soon.

Description. WebMD blends award-winning expertise in medicine, journalism and health communication to provide accurate and timely health information.

Audience. Health-conscious readers and medical professionals (e.g., physicians). Enabling your professional profile on WebMD may increase exposure to the healthcare audience and other special populations. For more about WebMD’s audience, go to http://img.webmd.com/dtmcms/live/webmd/consumer_assets/site_images/miscellaneous/sales/WebMDMagazine_Media_Kit2010.pdf.

For the latest research, statistics, sample classes, and more, "Like" IDEA on Facebook here.

Biray Alsac, MS

IDEA Author/Presenter
Biray is a fitness author and international wellness presenter with a professional focus in web-base... more less
September 2011

© 2011 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

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