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Envisioning Single-Serving Sizes

May 30, 2008

Consumers are starting to realize that healthy eating is all about moderation. They have been bombarded with advice about portion control and encouraged to stick to single servings. But studies show that many people remain confused about what these terms mean.

According to the National Heart, Lung and Blood Institute (NHLBI), a portion refers to the amount of food you choose to eat, whereas a serving is used to describe the recommended amount of food you should eat at a given meal. 

Still confused? Well, so are many of your clients. Since a picture is worth a thousand words, imagery may be the best way to teach them the difference. Use these visual examples provided by the NHLBI to show your clients what a serving really looks like.

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