Enhancing Your Brand
Fitness Entrepreneur: Earn more money in this brand new year.
As a personal trainer, you’re faced every day with the challenge of selling yourself.
To keep your income flowing, you strive to keep your current clients, hunt for new clients and develop new program ideas. But there’s a big difference between cash flow and long-term profitability. The personal training business is increasingly competitive. Personal trainers who compete on price, train too wide a variety of needs or say that their program is “great for anyone” don’t have a good grasp of personal branding. If you’re underpaid and
undervalued, this might be you.
Member Only Article
|Extreme Interval Training
In this course you'll learn goal-focused intervals and over 50 dynamic exercises and drills to create extensive and intensive training formats.
|Cut to the Core
This is a raw, unedited video filmed live at the 2009 IDEA World Fitness Convention™. Cut to the Core is packed full of core-focused exercises that aim to improve the way you look, feel and live.
|September 2011 IDEA Fitness Journal Quiz 4: Plyometric Training
This continuing education quiz is an in-depth look at plyometric training. Plyometric exercises—jumping, bounding, hopping, arm pushing, and catching and throwing weighted objects such as machine balls—are movements that involve rapid eccentric and concentric muscle actions.