Enhancing Your Brand

Fitness Entrepreneur: Earn more money in this brand new year.

As a personal trainer, you’re faced every day with the challenge of selling yourself.

To keep your income flowing, you strive to keep your current clients, hunt for new clients and develop new program ideas. But there’s a big difference between cash flow and long-term profitability. The personal training business is increasingly competitive. Personal trainers who compete on price, train too wide a variety of needs or say that their program is “great for anyone” don’t have a good grasp of personal branding. If you’re underpaid and
undervalued, this might be you.

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