Education Pays, But Do You?
A QUICK TAKE-AWAY FROM THE IDEA FITNESS INDUSTRY SALARY SURVEY 2004.
By Patricia Ryan, MS
uccessful fitness owners usually say that they have an educated staff, which leads to excellent customer service. A well-trained staff is so important that 59% of businesses require staff members to complete an in-house training program, according to respondents featured in the IDEA Fitness Industry Salary Survey 2004. Savvy directors who do not have a budget for raises create "education funds" to help staff pay for certifications and continuing education. According to new information collected in this year's survey, over half of businesses use these funds. Of these, 11% entirely fund the account and 49% partially fund it. Staff members, however, are paying more. There is a small decrease in the amount of education that companies pay for and a definite increase in the amount that staff are paying for themselves.
About the Survey
The IDEA Salary Survey 2004 was conducted in October 2004 and answered by 517 owners and managers of personal training businesses, health clubs and wellness programs in the United States and Canada. Results appeared in the May 2005 issue of IDEA Fitness Journal. Complete results with additional information are available through IDEA Professional Education (www.ideafit.com; 800-999-4332, ext. 7; 858-535-8979, ext. 7). Patricia Ryan, MS, developed publications and surveys at IDEA for 19 years. This is the eighth industry compensation survey she has conducted.
© 2005 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.