Secure small-group success by developing a training space that is safe and functional.
In 2011, longtime industry veterans George Schaffer and Todd Levine were the owners of a 5-year-old, 25,000-square-foot, full-service Gold’s Gym in Webster, New York. It was packed full of weight machines. It had a booming membership base. The business was a success.
Yet in 2012, they decided to reinvent the wheel.