Narrow your services to expand your success.
Do you remember the days before GPS and smartphones? When taking a road trip meant pulling over to look at a map, making U‐turns and stopping at gas stations to ask for directions? We had a destination, but not the exact route. What if you ran your fitness business that way? Taking action with no clear path? It would be frustrating, wasteful and inefficient. The reality is that many personal trainers do approach their businesses in that fashion.