In 2013, more than twice as many midsized corporate employers intend to offer wellness-based incentive programs to employees as did so in 2010, according to a survey conducted by Fidelity Investments® and the National Business Group on Health. This represents a significant growth opportunity for fitness professionals with a wellness background. [Editor’s note: For more on corporate wellness career opportunities, read “Health Is Wealth: The Rise of Workplace Wellness,” by Shirley Archer, JD, MA, in the May 2012 issue of IDEA Fitness Journal.]
“As the cost of providing health care continues to increase, employers recognize one of the key ways to manage their company’s cost is to incent their workforce to lead a healthier lifestyle,” said Adam Stavisky, senior vice president of Fidelity’s Benefits Consulting business in a press release. Many employers are expanding wellness incentives to dependents. Programs will often include discounted gym memberships or onsite exercise activities to promote healthier lifestyles.
To learn more, go to www.businessgrouphealth.org.