Connecting With Your Senior Clients, Program Trends

industry watch: program trends CONNECTING WITH YOUR SENIOR CLIENTS Since clients 55 and older constitute the fastest-growing membership segment in health clubs and fitness centers across the United States, there's a great need for innovative senior programming to stay competitive. What do you have to know to create a successful senior program? "Define `seniors' first," recommends Deborah Redder, national program director for SilverSneakers

IDEA Health Fitness Source , Volume 2002, Issue 10

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