Can You Make Money By Specializing?

by: Carrie Myers Smith


Niche training can be rewarding both personally and professionally.

When I first considered specializing in women’s health and fitness, I was worried I would limit my business too much to a certain demographic, ultimately decreasing my cash flow. I live in a rural community, and the client pool was small to begin with. But my passion was to work with women—new and expecting moms, women who needed to focus more on strength and fitness than on thinness, women who had struggled most of their lives with their weight and their self-esteem.

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IDEA Trainer Success , Volume 10, Issue 2

© 2013 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Carrie Myers Smith IDEA Author/Presenter

Carrie Myers, BS, is the owner of CarrieMichele Fitness and author of Squeezing Your Size 14 Self into a Size 6 World: A Real Woman’s Guide to Food, Fitness, and Self-Acceptance (Champion Press/Sour...