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The Buzz About Energy Drinks

May 01, 2006

Red Bull may have been first out of the barn door, but the next generation of energy drinks is creating a bullish market. In fact, the burgeoning energy drink industry is expected to double its sales this year to almost $1.5 billion, according to the Beverage Marketing Corporation. It’s no surprise, then, that a new crop of energy drinks is now flooding the market.

Problem is, most of these drinks are chock-full of caffeine, with most boasting about 80 milligrams in an 8.3-ounce can. That’s about equal to the caffeine found in a standard cup of coffee and almost double what’s lurking in your average can of cola. Here’s a look at the key ingredients in some of the best-selling energy drinks out there today:

This section of the article is still in the process of conversion to the web.

IDEA Fitness Journal, Volume 3, Issue 5

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