Get a FREE Pass to the IDEA World Fitness & Nutrition Expo   Claim My FREE Expo Pass »

Burn and Learn Walking Food Tours

by Sandy Todd Webster on Apr 23, 2012

Food for Thought

Have you ever considered taking your clients on a healthy walking food tour in your city? You could accomplish a number of objectives if you were organized enough: Aside from the obvious profit center, you could turn your tour into an educational opportunity about area businesses and their healthy offerings, as well as a relaxed opportunity to talk about eating healthfully while dining out. As a bonus, you and your clients would burn calories walking between restaurants and share fun, social bonding time outside the gym. IDEA member Patti T. Milligan, MS, RD, CNS, has adopted this business model with her SoCal Food Tours (www.socalfoodtours.com). Milligan tours clients around Coronado, an island-like peninsula just across the bay from downtown San Diego. She teaches clients about the history and culture of Coronado, while introducing them to unique restaurants and area businesses. Learn more by contacting her at pattimilligan@cox.net. Do you have a food-related profit center like this? If so, please share details with editor in chief Sandy Todd Webster at swebster@ideafit.com.

IDEA Fitness Journal, Volume 9, Issue 5

Find the Perfect Job

More jobs, more applicants and more visits than any other fitness industry job board.

© 2012 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Sandy Todd Webster

Sandy Todd Webster IDEA Author/Presenter

Sandy Todd Webster is Editor in Chief of IDEA's publications, including the award-winning IDEA FITNESS JOURNAL and IDEA FOOD & NUTRITION TIPS, the industry's leading resources for fitness, wellness and nutrition professionals worldwide. Sandy joined IDEA in 2001 as executive editor of IDEA PERSONAL TRAINER and IDEA FITNESS MANAGER magazines and was promoted to lead the editorial team in 2003. More than 20 years in magazine publishing, marketing communications and creative services have shaped her straightforward approach to multi-channel communication. Early experience in Los Angeles as a sports writer/reporter, and then enriching years as a managing editor in allied health care publishing have pulled her across a spectrum of stimulating subject matter. Fitness, health and nutrition reside at the perfect center of this content continuum, she feels. A Chicago native, Sandy grew up fully engaged in various competitive sports. Her drive and dedication as an athlete translate to a disciplined work ethic and unwavering approach to challenge in her career. Shortly after graduating journalism school from Southern Illinois University-Carbondale, she was recruited to L.A. for her first post in magazine publishing. After two decades of working on magazines--and now in the throes of applying the unbelieveable multi-media content delivery options available in the magazine 2.0 world--she is still "completely in love" with the creative process it takes to deliver meaningful, inspirational content to end users. She is an accomplished home cook and gardner who would love to combine those skills and passions with her health and fitness background to continue educating readers about a well-balanced, healthy lifestyle.