To stay competitive and stand out with the content you post on social media, you’ll likely need the help of one or more mobile apps. According to one survey, visual marketing content performed 4.4 times better than text-based content, highlighting the importance of dynamic images and design (Chute & Digiday 2015). Respondents to another survey cited “great production quality” and “compelling image” as the top two factors that make visual content successful when you’re marketing online (Lewis 2016). In today’s sophisticated and saturated social space, you can’t really get away with posting marketing pieces that look like a 5-year-old made them. Luckily, there are countless apps that allow anyone to produce great-looking graphics and video relatively quickly—no design or video-editing experience necessary.
Apps for Photo Enhancement
Photo-editing filters, touchups and special effects can help make any photo look a little more Insta-ready.
PicMonkey Photo Editor
iOS, Android; free with a paid premium upgrade option
Enhance any photo from your phone’s camera roll. Crop images, add filterlike effects and stickers, overlay customized text, touch up selfies (whiten teeth, banish blemishes, smooth wrinkles) and draw on images. The desktop version lets you do it all on a computer.
Color Pop Effects Photo Editor
iOS, Android; free with in-app upgrades
This app keeps selected parts of a photo in color and converts the rest to black and white. It’s a cool way to highlight a piece of equipment (like a med ball or stability ball), a person in a group (perhaps a client finishing a 5K) or an article of clothing (new running shoes or a workout top). The app is free to download and use, but you’ll have to pay to remove the frequent ads and the Color Pop watermark.
Patch: Smart Portrait Editor
iOS, Android; free
Blur out the background in a photo, creating a bokeh (blur) effect for an artistic quality and bringing more attention to the foreground. Works best for portraits and selfies. It’s free to download, but you have to pay every time you want to remove the app’s watermark from an image.
For a more detailed discussion of using apps and other tools to create your own marketing material, see “Apps for Business Efficiency” by Ryan Halvorson in the debut issue of IDEA Fit Business Success. To learn more about this brand-new e-newsletter, contact IDEA’s Inspired Service Team at 800-999-4332, ext. 7.