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Best Apps for Creating Images and Videos on Social Media

by: Amanda Vogel, MA

Polished, professional-looking imagery helps your social posts grab attention and makes people more inclined to share.

To stay competitive and stand out with the content you post on social media, you’ll likely need the help of one or more mobile apps. According to one survey, visual marketing content performed 4.4 times better than text-based content, highlighting the importance of dynamic images and design (Chute & Digiday 2015). Respondents to another survey cited “great production quality” and “compelling image” as the top two factors that make visual content successful when you’re marketing online (Lewis 2016).

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IDEA Fitness Journal, Volume 14, Issue 12

© 2017 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Amanda Vogel, MA

Amanda Vogel, MA IDEA Author/Presenter

Amanda Vogel, MA, is a presenter, group exercise instructor and the owner of Active Voice, a writing, editing and consulting service for the fitness industry. She writes for leading magazines, including IDEA, Women's Health, Prevention, and Oxygen, and has co-authored books on both yoga and postnatal fitness (Baby Boot Camp: The New Mom's 9-Minute Fitness Solution). With a master's degree in human kinetics, Amanda has worked in the fitness industry for more than 17 years, including time spent as a program director and vice president for a chain of all-women clubs in Vancouver, British Columbia. She manages social media accounts for major fitness companies, brands and public figures, including BOSU and Amy Dixon Fitness.