Beachbody® and Powder Blue Productions Join Forces
by Ryan Halvorson
On August 8, home-fitness program creator Beachbody announced a partnership with group exercise certification organization Powder Blue Productions (PBP), founded by IDEA presenter Chalene Johnson. Known for successful programs like P90X® and INSANITY®, Beachbody plans to tap into PBP’s certification expertise to expand Beachbody’s new fitness certification business. PBP has created group exercise offerings like Turbo Kick®, PiYo™ and Hip Hop Hustle™.
“Simplifying the process of becoming a fitness professional and bringing fun into health clubs has been our focus at Powder Blue Productions for over 15 years, and I’m excited to couple my expertise with that of an amazing partner like Beachbody,” said Johnson in a statement.
IDEA Fitness Journal, Volume 9, Issue 11
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