Each July, our editors take IDEA Fitness Journal off its usual format to bring you a fresh menu of career and industry feature articles to feed your minds with ideas promoting professional growth. This year, we’ve covered exciting new ground and learned a lot in the process.
A great place to start is with an overview of industry-wide equipment and programming trends. The 2008 IDEA Fitness Programs & Equipment Survey will give you a strong sense of what your colleagues are doing and experiencing in their facilities. As survey authors Jan Schroeder, PhD, and Karlie Friesen, MS, say at the beginning of the article, personal trainers, group exercise instructors—indeed, all fitness professionals—have to stay on their toes in this dynamic industry. It’s not just fit people coming to the gym anymore. Meeting the demands of a diverse spectrum of customers is an ongoing challenge for the entire industry. Doing it well requires paying diligent attention to the latest research and implementing it safely and effectively.
This year’s results reveal the workout elements clients are sticking to, as well as some new ventures to make things interesting. There is a wide range of activity and equipment choices to match almost every category or special need that clients can present.
In addition to the survey, read fascinating, timely and relevant articles about beating burnout as a personal trainer; making a career for yourself as a fitness and wellness pro in the flourishing spa industry; handling career changes with finesse; implementing Neuro-Linguistic Programming™ into your communication style for more meaningful client interactions; seeing the industry from the younger generation’s perspective; preventing childhood obesity; understanding basic accounting techniques; and using online video-sharing à la YouTube to showcase ideas, refine techniques and create a worldwide community of fitness professionals. Also, catch up with the nine nominees for the 2008 IDEA Health & Fitness Inspiration Awards™. It’s a banquet of topics to whet your creative appetite.
Inner IDEA Body-Mind-Spirit Review Wins Prestigious Award
Speaking of inspiration, we’re very proud to announce that in May, Inner IDEA Body-Mind-Spirit Review, a conscious career e-newsletter published by Inner IDEA®, won the Maggie Award from the Western Publications Association (WPA) in the category “Best Web E-Newsletter/Trade & Consumer.” The Maggie Awards honor both consumer and trade magazines, print and electronic, in a wide range of categories. This is the fourth consecutive Maggie Award for the IDEA Health & Fitness Association publications department.
Inner IDEA Body-Mind-Spirit Review, directed by senior editor Joy Keller, balances practical fitness and wellness programming ideas with business tips, mind-body research and stories about personal and professional transformation. The e-newsletter also helps build community through a shared passion for optimal health and wellness. If you haven’t yet subscribed to this free e-newsletter, you can do so now at www.inneridea.com.
In the meantime, we hope your journey into these pages is enlightening and invigorating. We look forward to seeing all of you at the IDEA World Fitness Convention™ this month!
In good health,
Kathie and Peter Davis