Attrition: Your Business's Biggest Expense

by: Maria Parrella-Turco


Go the extra mile in making members feel they are a valued part of your business.

If you think your biggest expense is payroll, which is what I often hear when I ask fitness facility owners and managers, you’re wrong. In my experience, attrition—the number of members lost compared to the number of members overall—is the real financial sinkhole.

Member Only Article

Already a member? Log In
This full article is available only to certain IDEA member levels. Upgrade or become a Program Director or Business Member today to get instant access to this article and thousands others.
Log in with your login (e-mail and password)
Log in with your login (e-mail and password)

IDEA Fitness Manager, Volume 25, Issue 4

© 2013 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Maria Parrella-Turco IDEA Author/Presenter

Maria Parrella-Turco is a senior partner of New Paradigm Partners, a health club industry consulting firm. She is also COO of fitRewards, the fitness industry's first reward and loyalty program. She h...