Attrition: Your Business's Biggest Expense

by: Maria Parrella-Turco

Success

Go the extra mile in making members feel they are a valued part of your business.

If you think your biggest expense is payroll, which is what I often hear when I ask fitness facility owners and managers, you’re wrong. In my experience, attrition—the number of members lost compared to the number of members overall—is the real financial sinkhole.

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IDEA Fitness Manager, Volume 25, Issue 4

© 2013 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Maria Parrella-Turco IDEA Author/Presenter

Maria Parrella-Turco is a senior partner of New Paradigm Partners, a health club industry consulting firm. She is also COO of fitRewards, the fitness industry's first reward and loyalty program. She h...