BE: The transformation at the 2012 IDEA World Fitness Convention™!

by Mary Monroe on Apr 01, 2012

Come to beautiful San Diego to celebrate 30 years of industry progress—and create your own vision for a powerful future in fitness.

Where are you going to be on July 5–8? Come join us at the world’s biggest celebration of fitness and have a blast on the sunny Pacific coast, taking a fun look back through history—and an inspiring look forward to the future.

A lot has happened since 1982, when IDEA was founded to bring professional standards and education to the emerging area of fitness instruction. “In many ways, our industry—and IDEA members—have redefined what it means to be healthy,” says IDEA co-founder Peter Davis. “How we view health continues to evolve, and we’ll explore that evolution at the 2012 IDEA World Fitness Convention. For example, today we see a broader perspective of wellness that emphasizes personal responsibility, balance, wholeness and the integration of body, mind and inspiration. Clients increasingly want to develop not just optimal fitness and health but happiness and purpose in life. It isn’t enough for today’s fitness professionals to just educate people—they need to inspire them to take action, and [they need to] create extraordinary experiences that are life-changing.”

This year’s convention theme, BE: the Transformation, captures the essence of fitness professionals’ greatest challenge and greatest joy—to transform the lives of others. “We’re celebrating that power of transformation and giving fitness pros ideas and tools to fulfill that potential, not just with clients but in their own lives,” says IDEA co-founder Kathie Davis. “To inspire others, we need to be inspired ourselves. This anniversary celebration will ignite your passion and spark new ideas so you can go home and inspire the people around you to be healthier and happier.”

Choose From Several Hot Topics

Fitness pros who attend the 2012 IDEA World Fitness Convention will enjoy four days packed with educational and inspirational opportunities.

Over 300 sessions of the newest topics and in-depth training from the industry’s leading names. If it’s making news in fitness, you’ll find it here! Design your own learning journey by choosing from the world’s biggest selection of fitness and wellness programs, equipment types, presenters and session topics. Take home the ideas, training and industry relationships you need to grow your business, advance your career and change the lives of your clients.

Educational areas include personal training, group exercise, indoor cycling, mind-body, nutrition, and business and professional development. During the event you can earn up to 20 CECs (more if you attend preconference sessions) from the leading educational agencies, including ACE, ACSM, AFAA, BOC, NASM-CPT, NESTA, NETA, NFPT, NSCA-CPT/CSCS and W.I.T.S.

Over 100 sessions exclusively for personal trainers. Receive hands-on, advanced education from the world’s best trainers, who will offer sessions in these areas:

  • Anatomy, Fascia, Assessment and Corrective Exercise
  • Body Leverage Training
  • Small-Group and Partner Training
  • Nutrition, Metabolism and Eating Behavior
  • Business and Professional Development

An expanded selection of topics in nutrition, food and weight management. Help your clients take control of their eating. This year’s event offers more sessions than ever before on food selection and preparation, weight loss research, sports nutrition, cooking science, and tips and tricks. Hands-on food demonstrations will also be available! These wide-ranging sessions reflect IDEA’s increased commitment to bringing whole-food and nutrition education to the forefront of the fitness industry.

30th Anniversary Highlights

Throughout the weekend there will be exciting special events, parties and classes dedicated to IDEA’s 30th Anniversary Celebration. Some highlights:

30th Anniversary Opening Ceremonies. This year’s dazzling Opening Ceremonies will celebrate three decades of fitness, headlined by one of the industry’s most iconic legends—actress and fitness pioneer Jane Fonda. Fonda will be on hand to accept the prestigious Jack LaLanne Award, which recognizes inspiring industry role models who have significantly advanced health and fitness through the media.

World-renowned speaker Pamela Peeke, MD, MPH, FACP, author of The Hunger Fix: The 3-Stage Solution to Free Yourself from Your Food Addictions for Life (Rodale 2012) and Tara Costa, who lost 155 pounds as a contestant on season seven of the hit show The Biggest Loser, will provide highly motivating keynote presentations. And the Torque Method Acrobats will perform their breathtaking Cirque du Soleil–inspired maneuvers.

IDEA’s 30th Anniversary Party: You ARE the Transformation! Take a trip down memory lane as you eat, drink and dance the night away with other fitness professionals from over 60 countries. Bring a photo of yourself as a kid or before you were a fitness pro and pin it on your outfit to share your personal transformation!

Celebration Friday. Pull out your oldest IDEA T-shirt and wear it for laughs on Friday. If you’re a first-timer at IDEA World Fitness, stop by the IDEA booth to pick up your free 2012 commemorative T-shirt.

Special Anniversary Sessions. Register early for these special anniversary-inspired classes:

  • 30 Ways to Make More Money: Win the Leverage Lotto!
  • The Fighter’s Workout—30 Moves to Whip You Into Fighting Shape!
  • Top 30 Partner Drills Using Tubes and Balls
  • Four TOP GUNS—30 Game-Changing Moves to Boost Your Training on the USS Midway
  • IDEA Supreme Dance Battle
  • Battleground Boot Camp
  • Step Ahead—Choreography for the Next Decade
High-Intensity Fun

While you’re in one of the world’s most welcoming climates, why not make the most of it with sessions that invite you to surf, snorkel, paddleboard, kayak, bike and train Top Gun–style? Sign up for IDEA Outdoor Experiences that blend a challenging workout with the great outdoors—but register early, as space is limited.

Also check out these other opportunities to take a walk on the wild side and have maximum fun during your stay in San Diego:

IDEA Showcase Room. Concert-style, high-energy workouts surround you with giant screens, giant sound and live-performance energy as you learn from the world’s most dynamic fitness personalities.

Club Spotlight. The hottest programs from clubs around the country are yours to enjoy, including Les Mills RPM™ and BODYFLOW™ from 24 Hour Fitness®, Equinox® Training Club, and POUND—Rockout. Workout™ from Crunch®.

The IDEA World Challenge Is Back! Bring your A-Game! IDEA will challenge all attendees to take the TRX® Challenge in the IDEA World Fitness & Wellness Expo. Also, watch for individual and team challenges at educational sessions and in the IDEA World Fitness & Wellness Expo.

For more information on programs and event highlights, see our next issue. The event brochure, detailed session descriptions, the schedule and registration information can be found at

Fitness Journal, Volume 9, Issue 4

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© 2012 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Mary Monroe

Mary Monroe IDEA Author/Presenter

Mary Monroe is a freelance writer in the Los Angeles area.