Are You Ready to Take the Challenge at the 2011 IDEA World Fitness Convention™?
Expand your horizons with a 4-day fitness education experience unlike anything you’ve ever seen before!
What is the next goal on your path to success? Learning a new training skill or getting a certification in a new area? Creating a community program or building another market for your business? Increasing your knowledge of nutrition, mind-body health or fitness business management? How about developing a new video, TV show or Web page, or doing more social networking to bring in extra clients and boost revenue?
If you have a passion for fitness and wellness, IDEA invites you to “take the challenge” and reach for a new goal at the 2011 IDEA World Fitness Convention, August 11–14, at the Los Angeles Convention Center.
There is no better place to find out what’s new in fitness. Every year, the industry’s leading companies, organizations and presenters come together at IDEA World to launch their latest offerings and bring their top ideas, programs and equipment to the largest fitness education event in the world. “There are a lot of fitness events out there,” says Aprile Peishel, MA, IDEA director of event programming. “But there’s nothing like this one. It’s the event of the year for anyone who wants to know what’s really happening in our industry.”
The annual IDEA World Fitness Convention brings together a phenomenal array of top-level experts, influential companies, networking opportunities and in-depth, hands-on training that cannot be found elsewhere. The event features more than 300 educational sessions over the course of 4 days, and many of the sessions and programs are offered for the first time or exclusively at IDEA World.
For the thousands of participants who come to be part of this extravaganza, the staggering selection of programs is just the beginning. IDEA World is also known for the unforgettable experience it creates each year, with morning-to-night classes, workshops, lectures, competitions and festivities, including evening activity sessions and parties, stirring inspirational moments, rousing workouts led by top-name instructors, a strong international flavor—dozens of countries around the globe are represented at the event—and an electrifying, high-intensity environment that mixes music, movement, fun, camaraderie and a few celebrity surprises.
The convention starts Thursday, August 11, with 16 intensive Premier Seminars, and an International Reception on Thursday night, followed by 3 full days of training sessions, from 7:00 am Friday through 4:00 pm Sunday. The Expo Hall will be open from Friday through Sunday afternoon—more hours than ever before—showcasing more than 200 fitness, sports and nutrition companies with product samples and demonstrations, star performances and a wide variety of shopping bargains on clothing, gear and equipment. The fitness celebration takes place at L.A. Live, the one-of-a-kind entertainment, shopping, dining and sports campus in the heart of Los Angeles that was overwhelmingly popular as the location for last year’s IDEA World Fitness Convention.
“One of the most exciting things about this convention is that it brings people together from all over the globe who share a common mission: to Inspire the World to Fitness®,” says Kathie Davis, co-founder of IDEA. “We believe it starts with inspiring your world—where you work, the community you live in, the people you see every day. So this year we’re inviting fitness pros to come to IDEA World and ‘take the challenge.’ Get inspired, expand your knowledge, move beyond your comfort zone, challenge yourself to be your best—and then take that inspiration back home to help your clients change their lives.”
That theme will come to life during the convention, with unique challenges (physical, mental or inspirational) issued at every educational session throughout the weekend. Challenge medal winners will ultimately compete for the first-ever IDEA Team Challenge Championship in a semifinal round on Saturday and the final competition on Sunday.
With so much to choose from—up to 27 sessions in every time block throughout the weekend—the education experience at IDEA World is by no means one-size-fits-all. You decide which areas you want to explore; then you create your own educational curriculum, customized to your needs. This year’s redesigned registration process makes it easy, with a new easy-to-view pullout section in the event brochure that offers a color-coded key to help you find the fitness and wellness areas you are interested in pursuing. The program includes these categories:
- Personal Training
- Small- & Large-Group Training
- Group Exercise: Strength, Circuits, Cardio
- Group Exercise: Step & Dance Choreography
- Specific Populations
- Nutrition & Metabolism
- Science & Research
- Psychology & Behavior
- Career: Personal & Professional
- Business & Management
- Yoga & Other Mind-Body
- Specialized Equipment
“Our programming is designed for career professionals who are serious about advancing in this industry,” says Davis. “At IDEA World, we offer intensive training to take you deeper into core areas of study so you can increase your opportunities with specialized expertise. We also provide plenty of opportunities to introduce yourself to new areas of focus, so you can find out which new areas of fitness and wellness you may want to explore or offer to your clients in the future.”
Are you just joining the industry and wanting to get your career off to a good start? Are you a manager mentoring freshly certified pros who need some guidance? If so, we have just the class for you. Join us for a free session (session #354) on Saturday, August 13, “Career Options in the Fitness Industry,” which will explore different fitness career paths in the industry. Follow it up with a visit to the Expo Hall directly following the session.
IDEA World is the “one-stop shop” that brings the industry together and makes it accessible all under one roof. “We partner with the biggest and most respected companies and organizations in the world,” says Peishel. “We invite the biggest names, and we also look for fresh faces. We pair experienced pros with new talent. We mix the most successful programs with the newest trends. We feature programming that’s never been seen before. It’s a big mix of the best that’s out there, and it’s unique to this event. Our goal is to give you a true taste of everything that’s happening in the industry today.”
One example is Club Spotlight, which features the hottest programs and instructors from top fitness companies around the world. Here are this year’s hot Club Spotlight programs:
- 24 Hour Fitness® presents Nike Training Club Workout with the 24 Hour Fitness® Presenter Team
- Crunch® presents X-Pert Pole Fitness with the Crunch® Faculty
- Equinox Fitness Clubs presents ViPR™ Wars with Lashaun Dale, Keith Irace, Jeffrey Scott and Lisa Wheeler
- LIFETIME® presents LifePower® Yoga—Reach for Your Power Within with Rob Glick, Jonny Kest and Kimberly Spreen
- Spectrum Athletic Clubs® presents Latinva® with Johnny Latin
IDEA World also brings the industry together with its 16 Premier Seminars—16 “mini-events”—offered on Thursday, August 11. The Premier Seminars are presented by IDEA, along with some of the leading companies and education providers in the industry, to give attendees a rare opportunity to obtain extensive, high-value advanced course training and certification.
This year’s special collection of 150+ educational sessions targeted just to personal trainers will be offered during the 27th annual IDEA World Fitness Convention. The IDEA World Personal Trainer Convention is part of IDEA World and brings the world’s leading education for personal trainers to the West Coast, with 4 days of in-depth sessions designed exclusively for these professionals. Both brochures can be downloaded at www.ideafit.com.
The broad range of hot topics in personal training, group fitness and other key areas of the industry offered throughout the 4 days of programming at IDEA World include the following:
Core and Balance
Mixed Martial Arts
Companies/Programs: ACE®, BOSU®, C.H.E.K Institute®, Combine360®, CrossFit®, Gray Institute®, M.E.L.T.®, NASM®, NFPT®, Perform Better®, PTA Global®, SPRI®, TRX®, TWIST Sport Conditioning™
Core and Balance
Companies/Programs: Batuka®, Indo-Row®, Insanity®, Kranking®, Les Mills®, M.E.L.T., R.I.P.P.E.D.™, TurboFire®, Zumba Fitness®
Specific Teaching Techniques
Creative Program Design
Companies/Programs: Keiser®, RealRyder®, Schwinn®, Spinning®
Companies/Programs: Flexcushion®, Chiball®, Peak Pilates®, STOTT PILATES®, YogaFit®
Plus Much More!
Business & Career Development
Exercise Science & Research
Management & Leadership
Nutrition & Metabolism
“This year we want to challenge fitness professionals to never stop learning, and to find new ways to challenge themselves and their clients,” says Davis. “Sometimes we can let fear or old ideas stand in the way of trying something different or going in a new direction. But if we want our clients to make changes in their lives, we need to lead by example. There are so many ways to challenge ourselves, and all those individual challenges add up to global change. That’s the spirit of this year’s convention: find your inner champion and inspire yourself, then take the challenge back home and inspire the world.”
For more information on programs and event highlights, see our next issue. Brochures, detailed session descriptions, schedules and registration information can be found at www.ideafit.com.
For the latest research, statistics, sample classes, and more, "Like" IDEA on Facebook here.
When: Thursday, August 11—Sunday, August 14, 2011
Premier Seminars: Thursday, August 11, 2011
Hotels: JW Marriott Hotel Los Angeles at L.A. Live, 900 West Olympic Blvd., Los Angeles, CA 90015; 5-minute walk to the Los Angeles Convention Center.
Reservations & Hotel Information: (213) 765-8600 (toll-free). Special IDEA Room Rate for Classic Single/Double Suite: $204. Parking: $38 per day, valet only.
Wilshire Grand Los Angeles, 930 Wilshire Blvd., Los Angeles, CA 90017; 15-minute walk to the Los Angeles Convention Center. Reservations & Hotel Information: (888) 773-2888 (toll-free).
Special IDEA Room Rate for Classic Single/Double: $155, Junior Suite $175, Concierge Level $185, Concierge Level Junior Suite $205. Parking: $35 per day for guests, $45 per day for nonguests; valet only.
Convention Center: Los Angeles Convention Center
To Register or For More Information: See www.ideafit.com to mail or fax your registration form, or call (800) 999-4332, ext. 7. (Outside the U.S. and Canada, call 858-535-8979, ext. 7.)
Do you know friends or have students with a passion for learning more about fitness or the fitness industry? Encourage them to experience the world’s largest fitness education convention—and you can earn some spending money! You will receive $50 for every person you refer who registers and attends IDEA World Fitness Convention at the full conference rate. If you refer eight friends or more, you can attend IDEA World for free. You have to be a full-time registered attendee to qualify; referrals must be first-time attendees at IDEA World.
1. Get inspired by Apolo Ohno, the most decorated American Winter Olympian and author of Zero Regrets (Atria 2010). Ohno will share the story behind his success and get you fired up to seek yours!
2. Hear keynote speaker Daniel G. Amen, MD, best-selling author of Magnificent Mind at Any Age (Crown Archetype 2008) and The Amen Solution: The Brain Healthy Way to Lose Weight and Keep It Off (Crown Archetype 2011).
3. Choose from over 300 educational sessions led by the industry’s biggest names—and create an individualized curriculum designed just for you.
4. Select from 16 in-depth, all-day Premier Seminars from the top companies in the industry.
5. Win medals and compete for the ultimate IDEA Team Challenge Championship.
6. Work out with three-time world Latin Dance Champion and Emmy®-nominated choreographer Louis Van Amstel, star of ABC’s Dancing With the Stars, in a special LaBlast™ Friday night class sponsored by Crunch.
7. Pay tribute to Jack LaLanne as IDEA presents the inaugural Jack LaLanne Award, which will be accepted by his wife, Elaine LaLanne.
8. Save money with special discounts while you shop from over 200 companies in the Expo Hall, this year with expanded Sunday hours.
9. Earn up to 20 CECs from ACE, ACSM, AFAA, BOC, NASM-CPT, NESTA, NETA, NFPT, NSCA-CPT/CSCS and W.I.T.S.
10. Congratulate and recognize the winners of the 2011 IDEA World Fitness Awards for Personal Trainer, Fitness Instructor and Program Director of the Year, and celebrate with new and old friends at the IDEA World Fitness Party.
Special Note: We’ve adjusted the convention schedule to meet the needs of busy fitness professionals. Choose an all-day Premier Seminar to attend on Thursday, and then attend the convention from 7:00 am Friday to 4:00 pm Sunday, with Expo Hall hours extended through Sunday afternoon. Plan your travel accordingly.
Choose from 16 Premier Seminars brought to you by IDEA and the leading companies in fitness. These are in-depth, intensive all-day sessions that give you the opportunity to expand your skill set and grow your career or business. Additional fees apply for Premier Seminars.
Schwinn® Indoor Cycling Instructor Training Course, presented by Julz Arney and Jay Blahnik. Get all the tools you need to become a successful indoor cycling instructor. Learn the Schwinn Cycling Coach’s Pyramid, a system that makes teaching indoor cycling easier for you and more exciting for your students.
American Council on Exercise (ACE) Youth Fitness Training, presented by Todd Galati, MA, and Jessica Matthews, MS. Get the latest information on performing assessments and developing program design strategies for the youth population. Examine the behavioral and emotional components essential to creating a positive experience that motivates and empowers young clients to long-term change.
Body Back™, presented by Lisa Druxman, MA. Just for your female clientele! Whether a client had her baby recently or 20 years ago, this will help her “get her body back.” Walk away with specific tools to help clients see their potential in an inspiring and powerful environment.
Kranking® Fundamentals Instructor Training, presented by Yvonne Juarez. Kranking is a cardiovascular and strength conditioning program that focuses on the upper body. Learn biomechanical principles and specific personal training applications, in addition to basic setup, class design and proven teaching methodologies.
Corporate Wellness—The Multibillion Dollar Wave of the Future, presented by Mark Kelly, PhD. Learn how to analyze a company’s needs, perform health risk analyses, demonstrate company healthcare savings and initiate several turnkey programs that will positively affect employee health and fitness.
Training the Fascial Lines, presented by Douglas Brooks, MS, Cassidy Phillips and Peter Twist, MSc. Explore the theoretical and practical perspectives of the synergy between fascia, muscle and nerves. Learn how your myofascial network helps muscles control and move the body.
NASM: OPT 2011: The Evolution of Integrated Training, presented by Tony Ambler-Wright, MS, Eric Beard, MS, and Rick Richey, MS. This special offering includes real-life, practical application tips from NASM’s powerful Optimum Performance Training Model™ (OPT™). Focus especially on programming for clients who are interested in corrective exercise, weight loss and Mixed Martial Arts athletic performance.
Zumba® Basic Skills Instructor Training. Learn how to teach Zumba. The four basic rhythms: merengue, salsa, cumbia and reggaeton will be introduced. Find out how to put these steps together and how to create your first Zumba class. This Premier Seminar topic will be offered twice, once by Gina Grant and Eliza Stone, and once by Tony Witt and Joy Smith.
Gray Institute: Functional Assessment Strategies & Program Design, presented by Gary Gray, PT, and Lenny Parracino. Optimize your training with Applied Functional Science™ (AFS), the foundation for empowering strategies and techniques that apply to functional assessment, training and conditioning, rehabilitation and injury prevention.
M.E.L.T.®: Chronic Pattern Pain Series—The Unstable Pelvis, presented by Sue Hitzmann, MS. The M.E.L.T. Living-Body Model™ defines how chronic-pattern pain can be treated through Hands-Off Bodywork™. This course reviews the recent advances in neurofascial science, introduces applications for whole-body assessment, and provides long-term treatment strategies that help to improve chronic pelvic-girdle pain.
Social Media—Fit Biz Bootcamp, presented by Chalene Johnson.Join leading fitness and business expert Chalene Johnson as she provides social media information to increase your business growth and potential. Learn the latest dos and don’ts and how to create an online presence in less than 30 minutes a day.
STOTT PILATES® Mat-Plus™, presented by Sally Belanger.Learn select exercises from the STOTT PILATES Matwork™ repertoire incorporating the Arc Barrel, the Fitness Circle® resistance ring and the Flex-Band® exerciser.
Combine360—When Training Is Your Sport, presented by Peter Twist, MS, Angus Mugford, PhD, Todd Durkin, MA, Christopher Mohr, PhD, RD, Steve Shenbaum and C360 Faculty. Come learn the science behind C360 and the trade secrets you need to implement valid assessments. Combine360 is a revolutionary athletic assessment platform that establishes the global measurement standard for sports performance.
PTA Global®: Systems, Sciences & Tools—Mastering Your Trade, presented by Rodney Corn, MA, Michol Dalcourt and Scott Hopson. Dive into the science of the human body to uncover key aspects of how movement can change your clients. Learn how to apply practical systems and various tools for more effective programming strategies.
STOTT PILATES® Essential to Intermediate Reformer, presented by John Garey, MS. Learn select exercises from the STOTT PILATES Essential Reformer repertoire and how to progress from the Essential-level moves to the more complex and challenging Intermediate work.
© 2011 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.
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