Get a FREE Pass to the IDEA World Fitness & Nutrition Expo   Claim My FREE Expo Pass »

American Yoga Market Is $2.95 Billion Strong and Growing

by Shirley Archer, JD, MA on Jun 01, 2005

Americans spend $2.95 billion per year on yoga classes and products, according to the second annual “Yoga in America” survey, sponsored by Yoga Journal. The study reported that 16.5 million Americans, about 7.5% of the adult population, now practice yoga.

Interestingly, 18- to 24-year-olds are the fastest-growing age group. Participants in this bracket increased by 46% in only 1 year. The growth trend for yoga across age groups is likely to continue. One in seven nonpractitioners told survey takers that they intend to try yoga within the next 12 months.

John Abbott, president and chief executive officer of Yoga Journal, says, “That the number of yoga practitioners has grown so strongly in the last 10 years shows that yoga is not a passing fad but a genuine cultural phenomenon and an integral part of the wellness trend in this country.”

Fitness Journal, Volume 2, Issue 6

Find the Perfect Job

More jobs, more applicants and more visits than any other fitness industry job board.

© 2005 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Shirley Archer, JD, MA

Shirley Archer, JD, MA IDEA Author/Presenter

Shirley Archer, JD, MA, was the 2008 IDEA Fitness Instructor of the Year and is IDEA's mind-body-spirit spokesperson. She is a certified yoga and Pilates teacher and an award-winning author based in Los Angeles, California, and Zurich, Switzerland. Two of her books, The Walking Deck and The Strength and Toning Deck, are now featured as iPhone apps. Contact her at