Adding to Your Success Toolbox

by: Kathie Davis and Peter Davis, CEO


We are always looking for ways to make fitness professionals—particularly IDEA members—more successful. We are excited to tell you about two projects the IDEA team has recently completed that will layer beautifully into your arsenal of tools.

Trainer Sales Explosion Formula

We know all too well after over 30 years of educating fitness pros that one of the biggest obstacles to personal trainers’ success is lack of strong sales skills.

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IDEA Fitness Journal, Volume 11, Issue 5

© 2014 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Authors

Kathie Davis

Kathie Davis IDEA Author/Presenter

Kathie Davis is executive director of IDEA Health & Fitness Association in San Diego. She frequently reports to the media on fitness industry trends.

Peter Davis, CEO

Peter Davis, CEO IDEA Author/Presenter

Peter Davis is the chief executive officer of IDEA Health & Fitness Association.