Adding to Your Success Toolbox

by Kathie Davis and Peter Davis, CEO on Apr 18, 2014


We are always looking for ways to make fitness professionals—particularly IDEA members—more successful. We are excited to tell you about two projects the IDEA team has recently completed that will layer beautifully into your arsenal of tools.

Trainer Sales Explosion Formula

We know all too well after over 30 years of educating fitness pros that one of the biggest obstacles to personal trainers’ success is lack of strong sales skills.

We invited Todd Durkin, MA, one of the most successful personal trainers and fitness facility owners on the West Coast, to help us develop a sales course. We were thrilled when he offered not only to share basic sales tips but also to tell other trainers exactly how he exploded sales at his gym, Fitness Quest 10, named one of “America’s 10 Best Gyms” by Men’s Health for the past 5 years.

With hallmark energy, enthusiasm and easy-to-follow style, Durkin covers nearly 220 practical and proven tactics that we believe will make a huge difference in your sales efforts as well as your staff’s. There is no fluff in this series. Durkin gets straight to the point in twenty 10-minute video sessions (31⁄2 hours total) that teach you exactly how to operate based on what made his facility so robust.

We’ve also included secrets from highly successful trainers, who provide insight on what works from real people who started out humbly.

Learn how to

  • approach a potential client,
  • market the brand of you
  • talk about money,
  • close the deal,
  • build lifelong relationships, and
  • love sales!
  • feed your sales funnel,

Each session is capped with simple action steps designed to help you flex your new muscles immediately on the path to building more sales, a better business and, ultimately, a better life.

Learn more about this exciting new product at

IDEA Workout Builder

IDEA members asked, “Can you create a tool for us to put together workouts, with videos of each exercise online?” Yes! You asked for it; you got it!

The IDEA Workout Builder allows you to quickly customize, save and share workouts—with over 1,300 videos at your disposal! The videos IDEA provides show top educators progressing and regressing exercises to make them appropriate for most of your clients.

The IDEA Workout Builder gives you the ability to

  • quickly customize, save and share workouts;
  • save time creating workouts;
  • tailor workouts directly to your clients’ needs via a simple drag-and-drop interface;
  • categorize, email and print your workouts; and
  • use the IDEA Workout Builder on all your devices (computer, iPad, iPhone, etc.).

IDEA members who are personal trainer, program director or business members can use this new tool to enhance their service to clients. Find the IDEA Workout Builder at

P.S. It’s hard to believe, but we are just 3 1⁄2 months out from the 2014 IDEA World Fitness Convention™ (August 13–17 in Anaheim, California). Sessions are already beginning to sell out, so don’t wait any longer to set your schedule and guarantee your top educational choices. Be an early bird and save $70 by registering by June 27. Don’t miss the greatest fitness educational extravaganza and product expo on earth! For more information about the convention, go to

Fitness Journal, Volume 11, Issue 5

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© 2014 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Authors

Kathie Davis

Kathie Davis IDEA Author/Presenter

Kathie Davis is co-founder of IDEA Health & Fitness Association in San Diego.

Peter Davis, CEO

Peter Davis, CEO IDEA Author/Presenter

Peter Davis is co-founder of IDEA Health & Fitness Association.