Buzz: How creative can you be when designing a class for your membership?

FACTS Fitness, a fitness company based in suburban Philadelphia, offers a program called C.L.I.M.B. (Creative Ladder Intervals and Mega BootCamp). “This class is a high-energy, dynamic workout that combines creative agility ladder drills and boot-camp-style activities and exercises to work on speed, agility, muscle tone, fat burning and stamina,” says IDEA member Debbi MacArthur, who is the director of marketing and public relations at FACTS Fitness. “We also do partner exercises for added motivation, encouragement and team building.”