A Veteran Trainer Shares His Insight

View From the Top: How do you network with other trainers, health professionals or clients to increase your business?

Personal training in my small coastal community has been very challenging, yet rewarding, since I started my business in January 2004. We are beginning to set ourselves up as health and fitness industry leaders in the area. I just recently began heavily networking with local business owners, hotels and physicians. I have also attended personal training forums and learned from fitness industry leaders.

With a local flower shop I made a special Mother’s Day gift certificate for one personal training session from a loved one. This certificate went out with each bouquet of flowers that people purchased from the shop.

I have also partnered with two local hotels. I put together a brochure that goes to guests as they pick up their registration packets at the hotel. This brochure explains that whether they are seasoned athletes or weekend warriors, whether they are currently involved with a fitness program or have always wanted to have a trainer, this is their chance to continue working out or to start a fitness program. I go directly to the hotel facilities and train the guests. The bonus is that I do not pay the hotel; they love offering the extra service.

In addition, I started by asking a local physician to train with us; this was one of our best decisions. She made tremendous gains in her fitness level, and though she has since moved away, the other physicians in the area now know who we are. We network with all physicians by sending them client letters stating that a patient of theirs has begun a program with us, and that I would like to hear about any health limitations. I have had a good response from the doctors.

Ryan Vogt, NASM Certified Personal Trainer

Owner, Coastline Fitness Consulting

Cannon Beach, Oregon

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September 2004

© 2004 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

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