A Milestone and a Landmark

Jun 28, 2010


This is a milestone issue of IDEA Fitness Journal and, in many ways, a landmark time for IDEA.

First, our milestone: we are thrilled to welcome ACE-certified professionals as subscribers to this award-winning journal. Our mandate has always been to provide the most relevant continuing education opportunities for our members and for all fitness professionals. With this issue, as nearly 70,000 dedicated pros read through its pages, we celebrate the culmination of almost 30 years of magazine publishing excellence and delivery of continuing education to the industry. Of course, we hope this magazine will be a practical, valuable tool in your learning pursuits, but we also hope the material that our editors, designers and expert authors work so hard to present each month will surprise and delight you.

We welcome the ACE professionals to our readership, and we are excited that IDEA Fitness Journal will provide added value to their certification by giving them access to the latest industry news and expertise on a variety of fitness and wellness topics, and by offering them continuing education credits (CECs) in every issue. First and foremost, our goal is to serve the greater good of the fitness industry, in keeping with our mission to Inspire the World to Fitness®.

With that said, we will point out that this double issue is our annual “all features” extravaganza, which goes in depth on industry issues at large and on career-building considerations for all. We will return to our regular mixed format of columns and features with the September issue. In the meantime, we invite your feedback (member@ideafit.com) on how we can make this publication more valuable to you.

Next, our landmark: if you’re coming to the IDEA World Fitness Convention™ next month, you’re in for a very big surprise on August 5 as we unveil a revolutionary initiative at the Nokia Theatre in Los Angeles during our Awards Show and Celebration.

For 3 years we have been building a powerful platform that will fully support our pledge to Inspire the World to Fitness; that will help you get and retain clients; that will increase your revenue opportunities; and that will clearly separate certified professionals from “posers.” This initiative is so significant, in fact, that notable certification agencies, such as ACE, ACSM, NESTA NETA and NFPT, and even some of the largest consumer fitness and wellness websites have committed to collaborating with us.

Look for a follow-up story with details to unfold in the August 12 edition of IDEA Fit Tips (our free e-newsletter) and for major feature coverage and video links in the September issue of IDEA Fitness Journal.

In the meantime, settle in with your new issue and enjoy the fantastic line-up of articles. We look forward to seeing you at the IDEA World Fitness Convention or the Inner IDEA® Conference or to hearing from you soon.

In good health,
Kathie and Peter Davis

Fitness Journal, Volume 7, Issue 7

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