A Glance Back With Eyes Toward the Future

Oct 26, 2009


“When you discover your mission, you will feel its demand. It will fill you with enthusiasm and a burning desire to get to work on it.” —W. Clement Stone (1902–2002), businessman, philanthropist and author

It’s been an exhilarating year of growth and change for all of us at IDEA. Our team laid out ambitious plans for 2009—and then we pulled together and took those plans from the huddle to the playing field. Before we leap into more exciting projects for next year and beyond, we’re taking a few moments to celebrate the creativity and hard work of our gifted staff and its dedication to IDEA’s mission of helping you Inspire the World to Fitness®.

Here is a quick review of the initiatives we accomplished in 2009 in order to improve our products and services for IDEA members and fitness professionals worldwide.

  • In January we launched the IDEA Learning Platform on www.ideafit.com. You can now go to the online IDEA Store and find continuing education credit (CEC) courses; study the material; take the tests online; and get instantaneous feedback and certificates of completion to send to your certifying agency.
  • Related to this initiative is a fabulous members-only perk we started in 2009: free CECs! All IDEA members receive one complimentary CEC course per year. How is that for excellent value? To access your free course, simply log on to www.ideafit.com as a member and click the “Free CECs” button on the member home page.
  • In February we introduced the IDEA Video Exercise Library. Our initial rollout included 238 videos averaging 1–2 minutes each. This series is the first building block in what we envision will be a rich audiovisual resource that we will continue developing each year. We love the possibilities of the digital age!
  • In March we shifted the format of IDEA Fitness Manager, our publication for business members, from print to a digital format. Saving on paper, postage, ink and energy is part of our effort to work toward a greener world.
  • Also in March we introduced our Educational Video Subscription initiative. IDEA’s collection of educational event videos was made available as a streaming, on-demand service through the website. By paying a monthly subscriber rate that is less than the cost of purchasing a DVD in our store, users have unlimited 24/7 access to our collection of videos, to which we add 12 new releases each month.
  • In September we released 65+ sessions filmed at the 2009 IDEA World Fitness Convention as online video CEC courses, providing immediate access to IDEA World Fitness education at a fraction of the cost! Courses are available for individual purchase or as a package.
  • In addition, by the end of 2009, we’ll have published 10 issues of IDEA Fitness Journal; 12 issues of IDEA Fit Tips; six issues of Inner IDEA Body-Mind-Spirit Review; and five issues each of IDEA Trainer Success and IDEA Fitness Manager.
  • Last but not least, we hosted four educational conferences across the country, serving several thousand attendees from around the world in almost 600 top-notch educational sessions. Whew! As we said, a very busy, ambitious program for a staff of 35 to accomplish! We hope you make some time to take stock of 2009 and savor your accomplishments before diving into another year of carrying out one of the most important missions we can imagine. Thank you for the inspiration!

Holiday peace and good health,

Kathie and Peter Davis

IDEA Fitness Journal , Volume 6, Issue 11

© 2009 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.


Trending Articles

Eight Fascinating Facts About Fascia

Fascia has been enjoying the limelight in the fitness industry as one of the hottest topics in recent conference programming, workshops and ...

Obesity's Impact on Lifespan

Here’s more reason to encourage individuals who are obese to move more and improve their diets: Obesity can chop up to 9 years off a l...

Wake Up Your Glutes!

It’s a sad fact of modern life that the gluteus maximus, the largest muscle in the body, often becomes inhibited and “turns off.” Ironically, this inhibition can be the culprit behin...

Excessive Thoracic Kyphosis: More Than Just Bad Posture

Excessive thoracic kyphosis (ETK) is a disproportionate forward rounding or curvature of the middle and upper back, also known as the thorac...

Nutrition Strategies for Stress and Pain Management

Stress and pain diminish quality of life for millionsofAmericansandcostbillionsin healthcare expenses and lost wages.

Breathe to Lose Weight?

When a person loses weight, have you ever wondered where it goes? Scientists at the University of New South Wales in Australia have put toge...

Sample Class: Farmhand Fitness

Several years ago, I attended an IDEA World Fitness Convention™ session led by Michol Dalcourt, director of the Institute of Motion. D...

Does Exercise Order Really Matter in Resistance Training?

Research on resistance training design finds that the chief variables include intensity, volume, recovery between sets and exercises, workout frequency, equipment and speed of movement (Simão et al....

The Skinny on Happiness

As a culture, we are obsessed with pursuing the perfect body, and the media tell us that once we drop the weight, get the six-pack and fit i...

Sun Salutation Solutions

Traditionally performed in the morning to greet the new day, the yoga sun salutation series warms up the body and prepares it for practice. While this flow successfully targets large muscles and bring...