24 Hour Fitness Gets Real

by Ryan Halvorson

Making News:

Fitness facility chain 24 Hour Fitness is using its own members to inspire others to become more active. Using a reality television–style marketing campaign, 24 Hour Fitness members upload their success stories at www.12millionlives.com to show others the endless possibilities when making physical activity a priority. Of the 5,300 stories uploaded, six of the most inspiring stories were selected to become television commercial spots.