From our headquarters to yours, we and the IDEA Tribe extend you our warmest wishes for a happy, healthy and productive holiday season! These final weeks on the annual calendar mark a perfect time to reflect on your productivity, your accomplishments and even your failures during the past year. Take a few moments to give yourself credit for your successes and to pinpoint lessons learned from your ups and downs. We improve by doing. Reviewing the pathway behind us puts us firmly on a familiar road that is paved with experience.
In the spirit of the giving season, two additional surprises were bundled with this issue: the brochure for the 2014 IDEA Personal Trainer InstituteTM and a special bonus print edition of IDEA Food and Nutrition Tips. Once you’ve assessed and closed the books on 2013, these two pieces will provide you with many reasons to look forward to 2014 and to start planning for a great year ahead. What do you need in order to take your clients and your business to new heights? For answers, you may not have to look any further than the treasures you just unwrapped.
Training With a Purpose: What’s Your Next Move?
If you haven’t yet attended the IDEA Personal Trainer Institute, this is the year to consider it. Since it’s now conveniently held on both the East and West coasts, you can choose the date and location that suit you better to get a masterfully planned dose of continuing education that will elevate your knowledge base and keep your business thriving. The brochure that rode with this issue covers both conferences (PTI–East, February 27–March 2, in Alexandria, Virginia, and PTI–West, April 10–13, in Seattle).
We invite you to share a weekend with us and be part of the IDEA Personal Trainer Institute community of leading personal trainers, fitness pros, business owners and managers. Small session sizes allow for personalized, focused, hands-on learning. You won’t find a better environment for intensive training and individualized attention from the industry’s most knowledgeable experts. Register early, as this event has sold out each of the past 5 years.
Taking a “Can Do” Approach to Nutrition in 2014
We all understand that food and nutrition play a critical role in your clients’ success. From many conversations with you and from feedback around the industry, however, we know it’s not always clear to you how to deliver that information and remain within your scope of practice.
We understand that you are frustrated by being told what you cannot do rather than what you can do to help your clients in this realm. With that in mind, we have created a special supplement of IDEA Food and Nutrition Tips as a toolbox you can use to strengthen your—and your clients’—food and nutrition muscles in 2014. The topics are expertly written and provide a practical road map that charts real action items you can employ to help apparently healthy clients navigate their everyday food and nutrition hurdles.
Wishing you good health and joyful thoughts as you close 2013 and look forward to 2014,
Kathie & Peter Davis