2013 IDEA World Fitness Convention™

This celebration of serious education, community and career growth defines the modern professional and the industry itself.

In the early evenings, you could faintly hear the screams outside--about every 45 seconds--from the quiet, cushy guest rooms in the J.W. Marriott at L.A. LIVE.

AIIIIEEEEeeeeeeeeeeeeeeeeeeeeeeeeeeee! It sounded like the breathless squeals people emit on the most hair-raising portion of a crazy amusement-park ride. But in downtown L.A.? Turns out it was the throng of teenage girls cheering for One Direction, the wildly popular boy band that was playing next door at the Staples Center over four consecutive nights.

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