2010 IDEA World Fitness Convention™ Adds Sizzle!

by Peter Davis, CEO and Kathie Davis on Apr 22, 2010


Welcome to Hollywood . . . and the 2010 IDEA World Fitness Convention!

This year’s convention (August 4–8), our 26th straight, is going to be our biggest ever. We’re excited to be at a location that’s brand-new for us, L.A. LIVE, the new entertainment and sports district in Los Angeles. Our team has planned many surprises and special features in addition to the industry’s best education, so you will get great value for your travel dollars. You can invest in your career and your future, and also enjoy a wonderful vacation with your family. We’re adding more entertainment and fun this year, so it’s going to be a novel experience, even for past attendees.

The primary focus of the convention: to continue IDEA’s mission of inspiring the world to fitness and wellness. Our message is more important than ever, with obesity, inactivity, unhealthy nutrition, and stress threatening the health of so many millions of people around the world. Every IDEA member has the opportunity to inspire people in their community to get up and move, to become more active and to make healthier choices.

This year’s convention has been extended to include 5 full days of fitness education (make your travel plans accordingly). The Wednesday-through-Sunday convention schedule begins 1 day earlier this year with a new full day (Wednesday) of Premier Seminar training—15 courses of in-depth specialty education brought to you by IDEA and the leading companies in fitness.

IDEA’s faculty of leading fitness and wellness educators will explore the latest ideas, equipment, choreography, research, methods and programs that will shape the global future of health and fitness. Whether you’re an experienced pro or just considering a new career in fitness, education is available to help you advance your knowledge, build your business or get started on a new professional path. Sessions will include a wide range of topics and expert perspectives. If you haven’t seen the online brochure yet, go to www.ideafit.com/conference/idea-world-fitness-convention-2010.

IDEA Leadership Award

Dr. Regina Benjamin, the U.S. Surgeon General, in partnership with First Lady Michelle Obama and U.S. Department of Health and Human Services Secretary Kathleen Sebelius, has announced plans to help Americans lead healthier lives through better nutrition and regular physical activity and by encouraging communities to support healthy choices. In her first communication to the nation since being sworn in as the Surgeon General, Dr. Benjamin released The Surgeon General’s Vision for a Healthy and Fit Nation. In it, she outlines her vision and plan to combat the alarming trend of overweight and obesity among Americans.

As an industry, we now have a voice at the highest levels of the United States government and a champion for our cause. For her leadership in this critical area, which directly impacts each of us and our industry, and which showcases our connected talents to Inspire the World to Fitness®, IDEA will present the IDEA Leadership Award to Dr. Benjamin.

Adding to the excitement, the host for the evening will be TV star Mario Lopez, who has authored two fitness books, Mario Lopez’s Knockout Fitness (Rodale 2008) and Extra Lean (Celebra 2010). One of the most well-known personalities on television and an avid fan of fitness, dance and sports, Lopez is host of Extra, the second-longest-running entertainment-magazine program on television, and one of MTV’s highest-rated programs, America’s Best Dance Crew.

After the inspiration and recognition at the IDEA World Fitness Awards Show, it will be time to celebrate at the after-party at the Nokia Plaza! This will be a great time to connect with old friends and make new acquaintances as you experience one of L.A.’s hottest entertainment destinations, L.A. LIVE. Drinks and hors d’oeuvres will be served as we dance to music by a top L.A. DJ.

As you can see, if there’s any year to dive in and experience IDEA World Fitness, this is it!

In good health,

Kathie and Peter Davis

Fitness Journal, Volume 7, Issue 5

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About the Authors

Peter Davis, CEO

Peter Davis, CEO IDEA Author/Presenter

Peter Davis is co-founder of IDEA Health & Fitness Association.

Kathie Davis

Kathie Davis IDEA Author/Presenter

Kathie Davis is co-founder of IDEA Health & Fitness Association in San Diego.