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2008 IDEA World Fitness Convention™

by Mary Monroe on Apr 01, 2008


California choreographer and hip-hop innovator Milo Levell had been a presenter at fitness conferences in Italy, Russia, Japan and China but had never presented in “his own backyard” until last year’s IDEA World Fitness Convention in San Diego.

“My experience at IDEA was amazing. Talk about inspiration—the air was filled with it! It was so beautiful to see people of all different backgrounds, cultures, spiritual beliefs and professions coming together to share the importance of fitness in our lives and the idea that no matter who you are, there is something out there to inspire you to get up and get fit. There was something at the convention for everyone: dance, exercise with a ball, boot camps, equipment workouts, body-mind-spirit training, business seminars, hands-on workshops, everything! You can start a new fitness career, find new people to collaborate with, or just get inspired by all the new moves, programs, classes, research and information. Then you get to take it all back home and inspire your students and clients.”

This year Levell is coming back to the 2008 IDEA World Fitness Convention to inspire attendees with hot new hip-hop moves and secrets for running a successful hip-hop/funk class.

Another internationally known presenter who will be at the 2008 World Fitness Convention, Darren Jacobson—franchise personal training manager for Virgin Active South Africa—believes that the inspiration you get at the IDEA World Fitness Convention isn’t just energizing—it’s necessary to stay current and competitive.

“The only way for fitness professionals to stay cutting-edge in such a dynamic industry is to challenge, question and explore. You can’t be complacent and get into a comfort zone, or you will get left behind. IDEA events are just the catalyst you need to propel you forward and ahead of the pack. It’s a fantastic opportunity to listen to industry leaders, network with like-minded colleagues and experience the latest fitness technology firsthand.”

Ignite Your Power to Inspire

“We chose the theme of ‘Inspire’ for our convention in 2008 because people around the world are more in need of inspiration than ever before,” says Kathie Davis, co-founder and executive director of IDEA. “People need inspiration to get more active, eat more healthfully, handle their stress in more effective ways and help their family and friends get healthier, too. Every one of our members has the power to inspire new attitudes and behavior, but we all need a spark sometimes—a new idea, a new skill, a new piece of information or way of looking at things. At this convention, fitness professionals are going to find the inspiration they need to take back to their clients and classes, and to schools and workplaces in their communities.”

At the 2008 World Fitness Convention, there are going to be enough sparks of inspiration to set the world on fire: 260-plus sessions of the most exciting new programs, research and trends from around the globe, with more than half being presented for the first time. Over 100 presenters will be featured at the event, including the experts driving the industry’s most important current directions, as well as rising-star leaders and personalities who are shaping the future. Thousands of people from about 60 countries will come together for the event, which will be held in Las Vegas, internationally known for its entertainment, world-class accommodations and affordability.

“The comment I hear most from attendees after they’ve been to the IDEA World Fitness Convention is that they’re going home with more than a year’s worth of new information and ideas to use with their clients and students,” says Aprile Peishel, MA, IDEA director of event programming. “Attendees also rave about the great experiences they have [as a result of] networking at the convention. A lot of great relationships are forged: friendships, business partnerships, even businesses. Finally, everyone talks about how much fun they have. The professional benefits are amazing, but sometimes the best part is that you get to take a break from your busy schedule at home and just have a great time.”

What You’ll Find at the 2008 IDEA World Fitness Convention

This year’s convention highlights range from inspirational speakers, presenters and programs to unforgettable parties, shopping and fun.

267 Program Sessions to Choose From. Wonder how future fitness and wellness trends will influence your career or business? Would you like to try a different career direction, start a new business or expand your existing one, get introduced to mentors or professional networks, learn how the latest research could impact you and your clients, or find ways to maximize your profit or earnings? You’ll find what you’re looking for here, in the curriculum for the world’s most diverse and in-depth program of fitness and wellness topics.

129 Premiere Sessions. Be among the first to enjoy the hottest new programs, equipment, ideas, moves and trends in never-before-seen sessions that will be making news and changing the industry.

The Industry’s Best From Around the Globe. In addition to networking with a wide range of fitness professionals from around the world, you’ll have the opportunity to meet the world’s leading presenters, personalities, experts, researchers, business owners and visionaries. The event’s 126 presenters come from locations as diverse as Belgium, France, Germany, Israel, Spain and South Africa. One-third of the faculty are fresh voices, new to IDEA World Fitness.

Acclaimed Keynote Speaker John Gray, PhD. This year’s keynote speaker, who will be featured at the Opening Ceremonies on Wednesday, July 9, is the world’s best-selling relationship author and an in-demand motivational speaker. Gray is making headlines with his breakthrough work on the connections between stress, nutrition and relationships. He will explore the roles that diet, exercise, stress management and brain chemistry play in overall health, happiness and lasting romance.

The Industry’s Biggest Parties, Presentations and Cele­bra­tions. Join old friends and new at the IDEA World Fitness Convention’s annual welcome reception, this year with a tropical beach theme; and at this year’s entertainment-packed Opening Ceremonies and prestigious IDEA Health & Fitness Awards Presentation in the beautiful Barry Manilow Theatre. You’ll hear the year’s most inspiring stories in tributes that recognize the 2008 IDEA Personal Trainer of the Year, 2008 IDEA Fitness Instructor of the Year, 2008 IDEA Program Director of the Year and 2008 IDEA Fitness Inspiration of the Year.

Culture Shock Showcase Dance Concert and Master Class. Culture Shock’s popular high-energy concert will be followed by a hip-hop master class with moves you can take back home.

Eight Preconvention Workshops. This year’s preconvention workshops offer a more diverse selection of in-depth training than ever before. Half-day options are STOTT PILATES® on the Pilates Edge and STOTT PILATES Essential Reformer on the V2 Max Plus. Full-day choices include Schwinn® Cycling Instructor Training; IDEA’s Fitness Business Forum; Focus on Fitness Management; Drums Alive Instructor Training; Fit4Mom; and The Cutting Edge of Function.

The IDEA Fitness & Wellness Expo Hall. Take the pulse of the industry in the exciting Expo Hall, where you’ll find the newest equipment, programs, gadgetry, clothes, shoes, music and fun ideas to take back home with you. You can expect to find lots of great values and pro discounts.

Las Vegas Sights and Fun. With magnificent hotel complexes, fine dining, family amusements, art, spas, numerous entertainment shows, shopping for all budgets and lots of opportunity for walking and people-watching, you won’t ever run out of things to do while you’re in Vegas.

Take a Chance—and Change Your Future

The way to get the most benefit from the IDEA World Fitness Convention is to take some risks, says Peishel. “I think you get the most inspiration when you try sessions that are new and different, outside of your realm of comfort, and experience new formats or styles, or take lectures on topics you’ve never tried before. It just opens up your mind. I know that any time I go to a clinic or a workshop outside my area of expertise, I feel humbled at how much I don’t know—but I also get inspired by knowing there’s so much more to learn out there.”

SIDEBAR: 2008 IDEA World Fitness Convention Fast Facts

What: the world’s most comprehensive, diverse and advanced selection of educa­tional programming for fitness and wellness professionals

When: Tuesday, July 8 to Saturday, July 12

Preconvention Workshops: Tuesday, July 8

Headquarters Hotel: Hilton Las Vegas

Convention Center: Las Vegas Convention Center

Location: 3150 Paradise Rd., Las Vegas

Reservations: Go to and click on travel reservations to book your accommodations directly with the Hilton.

Hotel Phone: (800) 732-7117 (reservations); (702) 732-5111 (information)

Convention Rate Available Until: June 10, 2008

Advance Registration Deadline: May 9, 2008

Discounts: Become an IDEA member and save on convention and preconvention registration. IDEA business and program director members receive discounted member pricing on three registrations. Groups of five or more members registering together receive $25 off each registration. Share selected convention events with a companion for only $75. Work-study program is also available.

To Get Information: Attendees: or (800) 999-4332, ext. 7; outside U.S.: (858) 535-8979, ext. 7

Advertisers/Exhibitors (800) 999-4332, ext. 238

SIDEBAR: Party in Paradise at the IDEA 2008 Welcome Reception

Could you use an enchanted evening of tropical fun, dancing to great music and enjoying plenty of food and good company? This year’s island-inspired “Party in Paradise” welcome reception will transport you to the tropics—a great beginning for your convention experience.

SIDEBAR: IDEA and the Alliance for a Healthier Generation: Reaching Out to Kids With Health, Hope

Want to find out how you can use your time and talents to make a difference in kids’ lives? Here’s your chance to find out—and get inspired by those who are already succeeding at improving kids’ fitness. For the first time, at the 2008 IDEA World Fitness Convention, IDEA and the Alliance for a Healthier Generation (AHG) will recognize fitness professionals who are successfully bringing the message of fitness to kids in their communities. AHG represents the partnership between the William J. Clinton Foundation and the American Heart Association.

A special representative of the AHG will present an award at the convention to an outstanding IDEA fitness professional. In addition, there will be a special session to outline how IDEA members can participate in IDEA’s global campaign with the Alliance for a Healthier Generation.

Mary Monroe is a freelance writer in the Los Angeles area.

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About the Author

Mary Monroe IDEA Author/Presenter

Mary Monroe is a freelance writer in the Los Angeles area.