10 Benchmarks for Elevating the Personal Training Profession

Experts share how to sustain personal training as a viable and vibrant industry, and how to take it to the next level.

Twenty years ago, most personal training clients were “apparently healthy” and had higher-than-average discretionary incomes. Today, physical inactivity is a global issue affecting all ages and abilities. Expectations and demand for personal training professionals are changing as the industry matures and clients’ needs evolve. Are we meeting the requirements of this dynamic market?

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