10 Benchmarks for Elevating the Personal Training Profession

by: Shirley Archer, JD, MA

Experts share how to sustain personal training as a viable and vibrant industry, and how to take it to the next level.

Twenty years ago, most personal training clients were “apparently healthy” and had higher-than-average discretionary incomes. Today, physical inactivity is a global issue affecting all ages and abilities. Expectations and demand for personal training professionals are changing as the industry matures and clients’ needs evolve. Are we meeting the requirements of this dynamic market?

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IDEA Fitness Journal, Volume 11, Issue 2

© 2014 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Shirley Archer, JD, MA

Shirley Archer, JD, MA IDEA Author/Presenter

Shirley Archer, JD, MA, was the 2008 IDEA Fitness Instructor of the Year and is IDEA’s mind-body-spirit spokesperson. She is a certified yoga and Pilates teacher and an award-winning author base...