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Promoting His Professionalism

by April Durrett
IDEA FitnessConnect: This former army specialist uses IDEA FitnessConnect to stand out.
... to more than 250,000 fitness professionals online at www.ideafit.com. Here he tells us about his experience using IDEA ...
After serving in the United States Army as a medical specialist, Stephen Landrum transitioned to the civilian world of personal training. As owner, manager and personal trainer of Hard Corps in East Ridge, Tennessee, he uses his experience working with a wide variety of people in the army to serve his clients better. “The most important thing that I learned then, and have continued to prove since, is that no one is beyond help,” he says.

Simple Solutions for Overstressed Clients

by Ryan Halvorson
Most personal trainers have come across a client who arrives at each session in a state of stress and disarray. If this is not dealt with appropriately, it can derail your programming plans. Here are some stress reduction strategies from fellow fitn ...
Most personal trainers have come across a client who arrives at each session in a state of stress and disarray. If this is not dealt with appropriately, it can derail your programming plans. Here are some stress reduction strategies from fellow fitness professionals, courtesy of IDEA Answers on IDEA FitnessConnect.

Impacting the Quality of Clients’ Lives

by April Durrett
IDEA FitnessConnect: Use one simple bundle of resources to reach clients—and potential clients.
... to more than 250,000 fitness professionals online at www.ideafit.com. Below we talk with him about his experience with IDEA ...
Michael Massafra, CPT/NCSF, is the owner of Dynamic Fitness and Wellness in-home training in Newtown Square, Pennsylvania. He also trains and teaches classes at Ellis Athletic Center in Newtown. He strives to help people improve their health, fitness, attitude and vitality. His sincere wish for his clients is that they feel good every day and live life as a rewarding experience.

Health Is Wealth: The Rise of Workplace Wellness

by Shirley Archer, JD, MA
Fitness pros are poised to benefit from employers’ battles against surging healthcare costs.
R. was carrying 311 pounds on her 5-foot-8-inch frame when she had blood work done at a “Know Your Numbers” workplace event. The results were so grim that the staff volunteered to take her to the hospital. When the doctor told R. that she mi ...
R. was carrying 311 pounds on her 5-foot-8-inch frame when she had blood work done at a “Know Your Numbers” workplace event. The results were so grim that the staff volunteered to take her to the hospital. When the doctor told R. that she might not have lived much longer had she not come in immediately, R. realized she owed her life to her employer, Clayton Homes. “Thanks for the wake-up call,” R. said. “I’m now 60 pounds lighter, I feel 10 times better, and I will continue this battle and lose more weight.

Is Your IDEA FitnessConnect Profile Working for You?

by Peter Davis, CEO, Kathie Davis
For almost 30 years, IDEA has operated on the premise that trained, certified professionals are key to helping individuals get positive results, remain highly engaged and become “inspired to fitness.” The August 2010 launch of IDEA FitnessCo ...
For almost 30 years, IDEA has operated on the premise that trained, certified professionals are key to helping individuals get positive results, remain highly engaged and become “inspired to fitness.” The August 2010 launch of IDEA FitnessConnect, our free online fitness directory, delivered the power of this philosophy right into your hands.

Boot Camp, Nutrition, Core: Trainers Find Purpose

by Joy Keller
How good does it feel when your clients start seeing results? An educated personal trainer who knows how to put together the perfect program is a metabolic magician. When clients see and feel they are manifesting their goals, the impact of your progr ...
How good does it feel when your clients start seeing results? An educated personal trainer who knows how to put together the perfect program is a metabolic magician. When clients see and feel they are manifesting their goals, the impact of your program design is apparent. The best personal trainers work at their craft, constantly learn new concepts and upgrade their expertise. This pays off with powerful, purposeful, client-focused sessions that make a lasting impression.

BE: The transformation at the 2012 IDEA World Fitness Convention™!

by Mary Monroe
Come to beautiful San Diego to celebrate 30 years of industry progress—and create your own vision for a powerful future in fitness.
... schedule and registration information can be found at www.ideafit.com. ...
Where are you going to be on July 5–8? Come join us at the world’s biggest celebration of fitness and have a blast on the sunny Pacific coast, taking a fun look back through history—and an inspiring look forward to the future.

Spreading the Word About Pilates and MELT

by April Durrett
IDEA FitnessConnect: Using technology to connect with clients and fellow fitness pros.
... to over 250,000 fitness professionals online at www.ideafit.com. Below we talk to her about her experience with IDEA ...
Karin Singleton has worked in the fitness industry since 1994, and she loves helping people feel and live better. She owns Fitness Personified Ltd., a studio in Raleigh, North Carolina, and also works at Rex Wellness Center (part of UNC Health Care). A mind-body specialist, she teaches and trains using Pilates and the M.E.L.T. Method® (Myofascial Energetic Length Technique, or MELT) and is experienced in traditional strength, cardio and core training methodologies.

Craft the Perfect Query

by Ryan Halvorson
Fitness industry experts often suggest diversifying revenue streams and services to maintain career longevity and make more money. One way to achieve these goals is to get published. Having your work published can also help to elevate your status i ...
Fitness industry experts often suggest diversifying revenue streams and services to maintain career longevity and make more money. One way to achieve these goals is to get published. Having your work published can also help to elevate your status in the industry and your community. But it takes more than a good idea to attract the attention of your local news outlet’s editor.

Organizing Your Boot Camp Business Launch

by Cat Smiley
Careers: You've laid the groundwork. Now it's time to get ready for opening day.
Before creating The Original Boot Camp, I spent many sleepless nights trying to figure out how to launch what would become Canada’s first fitness boot camp. Since I had no other business models to learn from, our operations procedure was based o ...
Before creating The Original Boot Camp, I spent many sleepless nights trying to figure out how to launch what would become Canada’s first fitness boot camp. Since I had no other business models to learn from, our operations procedure was based on trial, error and many sleepless, stressful nights of research. I’m happy to say my company has turned six-figure annual sales and found hundreds of contented customers since its 2001 debut, in addition to creating an incredibly rewarding career for yours truly. But man, I wished someone had told me back then what I’m about to tell you now.
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