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The Right Market at The Right Time: Targeting Hispanic Consumers

by Valerie Applebaum, MPH, CHES
Why fitness professionals need to appeal to this burgeoning population of savvy consumers who are armed with considerable buying power.
It is no secret that fitness facilities are continually on the hunt for innovative ways to increase and retain their membership rolls. Tapping into underserved markets-especially the fast-growing Hispanic consumer market-could be just what the fitness ...