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Top Twitter® Tips

by Ryan Halvorson
... and reputation with fitness consumers,” says Alexandra Williams, MA, IDEA author and co-creator of FunandFit.org. “They get to ... thoughts or blatantly asking for business. Here are Williams’s top four tips for Twitter success: Be Yourself. Be ...
According to a 2010 report posted on the blog of the social networking site Twitter™, the organization claims 145 million registered users. The number has surely increased since 2010, and the users are not just individuals keeping their “followers” up-to-date with daily happenings; many business owners log on to market services and generate profits. “I have found Twitter to be helpful in enhancing my credentials and reputation with fitness consumers,” says Alexandra Williams, MA, IDEA author and co-creator of FunandFit.org.

2011 IDEA World Fitness Awards Finalists

by April Durrett
Honoring the accomplishments of veteran fitness pros.
... Zoey Trap Peter Twist Amanda Vogel Alexandra Williams ...
IDEA members around the world make a difference every day by helping people get fit in body, mind and spirit. The IDEA World Fitness Awards highlight professionals who consistently give their all to motivate their clients, their communities and the fitness industry. Join us in celebrating the achievements of the finalists for the 2011 IDEA Program Director of the Year, IDEA Personal Trainer of the Year and IDEA Fitness Instructor of the Year. Award recipients will be announced in the July–August issue of IDEA Fitness Journal.

Breaking Into Fitness Writing

by April Durrett
Profit Center: Boost your career—and earn extra money—by becoming a published fitness writer.
... and professionals without buying any ad space, notes Alexandra Williams, MA, a writer in Santa Barbara, California, and a blogger at ...
As a fitness professional, you’ve read hundreds of articles on health and fitness—many in professional publications like IDEA Fitness Journal and others in general magazines like Shape or Health. Who writes these articles? Famous fitness pros? Professional writers who work full-time in the writing business? People with connections?

Music Licensing Mayhem: How Will Fees Affect YOU?

by Alexandra Williams, MA
Recent rulings and hearings about the cost of playing music in fitness facilities could have worldwide implications.
... for GoodLife Fitness How Will Fees Affect YOU? by Alexandra Williams, MA music licensing mini feature_Idea Template Columns 1/4/11 11:31 AM ...
July 2013; $10 per class in July 2014; $12.50 per class in July 2015; and finally $15 per class beginning in July 2016 (Fitness Australia 2010). Until the outcome of an appeal filed by Fitness Australia is known, these fees will be collected and held in a “suspense” account, to be paid to the PPCA or refunded to the fitness facilities accordingly (Fitness Australia 2010).

Making Solid Connections With Your Boss

by Ryan Halvorson
... check out “Be a Standout Employee,” by Alexandra Williams, MA, June 2008 IDEA Fitness Journal. (Business, Business: ...
Do you have great ideas for making improvements to your facility, but find your manager difficult to speak to? Supervisors can often be challenging to connect with; oftentimes they are busy with their own schedules and can appear distant or unfriendly. Nonetheless, there are ways to speak your mind without risking your job. Here are five tips for connecting with a difficult manager, courtesy of behavior strategist and performance management coach Joe Takash:
Related:
  • Business
  • Business: Fitness Facilities
  • Career Issues

IDEA Trainer Success Goes Digital in February 2010!

by Nicki Anderson
... Production Editor Margie Rogers Contributing Editor Alexandra Williams Design Patera Publisher and CEO Peter Davis Executive ...
We launched IDEA Trainer Success nearly 6 years ago to provide personal trainer entrepreneurs with the first—and still only—publication dedicated strictly to the business insights, strategies and concerns of running a successful in-home, studio or independent personal training enterprise. More than 25 issues and hundreds of articles later, this power-packed newsletter has consistently delivered timely, practical information that has directly impacted your career and supported your success.
Related:
  • IDEA

Fighting the Good Fight

by Sandy Todd Webster
... Wellness Culture: Self-Responsibility at Last,” by Alexandra Williams, MA, starting on page 28. Even after 27 years of IDEA members and ...
As the enormous debate over the administration’s healthcare bill heated up over the summer in Washington, DC, we thought it would be timely to synthesize some of the main challenges we face as a nation regarding health and wellness. Mostly, we wanted to focus on the solutions—namely, the roles that fitness and wellness professionals will have in any blueprint that ultimately gets drafted.
Related:
  • Obesity

Exercise Eases Anger in Kids

by Ryan Halvorson
... “Kids in Motion Stay in Motion,” by Alexandra Williams, MA, February 2008 IDEA Fitness Journal “Training Kids ...
Although research continues to emerge regarding the many mental and emotional benefits of exercise, much of it focuses only on adults. A recent study published in the November 2008 issue of Pediatric Exercise Science (2008; 20[4], 390–401) has determined that structured exercise may help reduce anger expression in healthy, overweight children. The study included 208 sedentary 7- to 11-year-olds who either participated in a 10- to 15-week afterschool cardiovascular exercise program or
Related:
  • Children/Teens
  • Special Populations

The New View

by Alexandra Williams, MA
What does the fitness industry look like from the younger generation’s perspective?
... University. “My fitness idol and mentor was Kymberly Williams-Evans. She made teaching seem so fun, while emphasizing that it ... fitness professional you are! Alexandra Williams, MA, is not part of the new wave—she’s been teaching for ...
About 30 years ago, the first wave of group fitness instructors (known then as aerobics teachers) got their start in an industry yet to be defined. Many of those people are still teaching and training, yet as the industry grows and changes, continuing to shape itself, the need for a steady influx of teachers is evident. Since the world of fitness is radically differ...
Related:
  • Group Fitness
  • Health Clubs/Fitness Facilities
  • Management
  • Program Trends

Be a Standout Employee

by Alexandra Williams, MA
... about the fitness lifestyle.   Alexandra Williams, MA, has students who range in age from 18 to 90, and all of them ...
Maybe it’s the coffee bar employee who always has a smile and knows your favorite drink. Maybe it’s the hotel clerk who follows through to ensure you have all the amenities you need. Or perhaps it’s one of your co-workers who seems to consistently anticipate the needs of managers and clients. Excellent service is easy to notice, yet is it easy to provide?
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