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Starting From Scratch: 10 Steps to Making Your Business Official

by Kay Cross, MEd
Business Edge: Now that you've done the legwork, it's time to make your business official.
In “Starting From Scratch,” in the previous issue of IDEA Trainer Success, we wore ourselves out with figures and calculations to create a livable work schedule and doable financial goals that would lay the groundwork for starting an in- ...
In “Starting From Scratch,” in the previous issue of IDEA Trainer Success, we wore ourselves out with figuring and calculations to create a livable work schedule and doable financial goals that would lay the groundwork for starting your own in-home personal training business. Now that the hardest part of our work is behind us, we dive into 10 organized steps to take to make your business official. 1. Choose a Graphic Designer to Create Your Materials.
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Getting to the Core of Your Identity

... trainer. She can be reached through her website at www.kaycross.com. @Copyright:© 2006 by IDEA Health & Fitness Inc. ...
This article is one in a series devoted to building a strong foundation on which you can rely when making key business and personal decisions.
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Managing Your Money Before It Manages You

by Kay L. Cross, MEd
Learn how to create healthy fiscal fitness in a debt-burdened world.
... and a motivational speaker. She can be reached at www.kaycross.com. References and Resources ...
It is a beautiful January day in Texas, and I am sitting in my home at my favorite writing spot (the kitchen table) with my laptop. At this moment in time, the United States is experiencing its worst housing crisis in 17 years with a 10-month supply of unsold homes (Deener 2008). In addition, housing starts are down 40% from a year ago, and the subprime mortgage cri...
Related:
  • Business
  • Business Planning/Strategies
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Professionalizing In-Home Personal Trainers

by Kay L. Cross, MEd
Profit Center: Improve your reputation and income as an in-home trainer by upgrading your business practices.
... Trainer and a motivational speaker. She can be reached at www.kaycross.com. ...
No one will respect you if you don’t respect yourself first. I’ll never forget, in my 20s, a good friend telling me (in regard to dating), “You won’t be treated with respect unless you require it.” In other words, if you want to be treated with respect and dignity, don’t accept any behavior that is less than what you want and deserve...
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Life Coaching

... Fitness Trainer. For more information about her, see www.kaycross.com. Copyright 2005 by IDEA Health & Fitness Inc. All ...
Add a new dimension to your career and become an agent of change for new and existing clients.
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From the Ground Up

by Kay L. Cross, MEd
Seven steps to building a successful in-home training business.
We have all heard the expression, “Hindsight is 20-20.” Today, looking back 16 years at the start of my personal training career, I can see clearly how everything worked out for me—though things might not have seemed so clear at the ti ...
Related:
  • Business
  • Business Planning/Strategies
  • Career Issues
  • Personal Training
  • Personal Training: Business
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Leveraging Income

... Trainer and a motivational speaker. She can be reached at www.kaycross.com. ...
In these increasingly uncertain times, it’s more important than ever to approach your personal and professional finances with an eye toward appreciation. The real measure of character is what you do with what you already have.
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Think Like an Athlete

by Kay Cross, MEd
PFT 101: Applying the principles of athletic training in your daily life just might provide the focus you need to succeed.
... and a motivational speaker. She can be reached at www.kaycross.com. (Coaching/Lifestyle Coaching, Personal Training, ...
Today’s athletes have all the resources needed to perform their best. Many college campuses are outfitted with athletic complexes that provide all the necessary staff and “stuff”: the right atmosphere, an appropriate learning space, the best training equipment and the latest technology, as well as skilled nutritionists and tutors. A built-in support system defines practice days and hours,...
Related:
  • Coaching/Lifestyle Coaching
  • Personal Training
  • Personal Training: Business
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Starting From Scratch: Creating an Identity for Your In-home Personal Training Business

by Kay Cross, MEd
Building an in-home personal training business from scratch can be fun, exciting and just a little bit scary. To take as much fear out of the equation as possible, it is extremely important to do all the necessary foundation work so that when your off ...
Building an in-home personal training business from scratch can be fun, exciting and just a little bit scary. To take as much fear out of the equation as possible, it is extremely important to do all the necessary foundation work so that when your official “start date” rolls around, you feel completely prepared. How do you do that? By joining me in the second of this five-article series.
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