Sherri McMillan's Articles

If you love to work out and help others stay in shape, you could have a promising future as a personal fitness trainer (PFT). But don't be blinded by the prospect of earning $...

In the 2007 movie The Bucket List, Morgan Freeman and Jack Nicholson play terminally ill patients who escape the hospital ward to complete adventures on their “bucket li...

Part of being an exceptional leader and personal trainer is having the ability to organize and manage events throughout the year. Unfortunately, very few personal trainers hav...

In today’s society, people struggle to find enough time to complete work-related projects, enjoy their loved ones and also take good care of themselves. A personal fitne...

We are often asked what the difference is between marketing an...

Training for Growth By Sherri McMillan, MSc, and Alex McMillan Rounding Up Referrals Discover strategies for keeping training schedules full. M Maintaining a near-c...

Why do most people dread attending meetings? It’s largely because meetings can be poorly organized and not thought out well. Many people perceive them to be ti...

When working with clients, we all understand the importance of setting goals, and most of us go through the process of examining and re-examining clients’ goals on a...

I’ve heard from fitness directors all over the world that numb...

Training for Growth By Sherri McMillan, MSc, and Alex McMillan Get Centralized and Automated Streamline your operations and hit revenue goals. As consultants who travel aroun...

Training for Growth By Sherri McMillan, MSc, and Alex McMillan Smart Cancellation Policies Establishing fair and consistent cancellation procedures is essential for business ...

Training for Growth By Sherri McMillan, MSc, and Alex McMillan Ready, Set, Present! To ensure success, follow these guidelines before each presentation. Become Familiar With...

Training for Growth By Sherri McMillan, MSc, and Alex McMillan Become a Dynamite Presenter Develop your skills as an industry speaker and reap the benefits in new clients. On...

Training for Growth By Sherri McMillan, MSc, and Alex McMillan Diversifying Your Revenue Streams When business is flowing in from several different channels, your profit pool...

Training for Growth By Sherri McMillan, MSc, and Alex McMillan Invest in Your People With your staff, as with all investments, you have to put something in if you want someth...

Have you taken a sales training course?

Business professionals are always talking about the importance of networking to grow your business. This marketing tactic is especially critical in the personal training indus...

By Sherri McMillan, MSc Questionnaires, worksheets and sample dialogues to help clients reach those elusive fitness goals. Clients Get Motivated Imagine this scenario: Help...

How well do you serve your clients? Here are 20 ways for you and your business to provide outstanding customer service. Customer Service on a Platter By Sherri McMillan, MSc ...