Nicki Anderson's Products

Where do we draw the line? What can the personal trainer do when their client inquires about their diet? There are many viewpoints on this topic. What are yours? Thi...

In the world of personal training, trainers know there is more involved than simply writing exercise prescriptions. Clients are often dealing with nutritional and psychologi...

In this jam-packed, video, our team of experts will share what it takes to be a successful presenter, how to navigate the industry, the opportunity that exists, as ...

One of the most disturbing facts in our country is that although obesity is at an all-time high, 57 million people are dieting. How can we inspire and educate our clients to...

Are you new to the fitness industry? Are you looking for insight into strategies that will help you to become more successful in the competitive world of training? We'll let...

Now, more than ever, tighter budgets and lighter wallets have forced us to be creative when it comes to marketing our businesses. This DVD will offer some great, no-cost/lo...

As fitness business owners, we all can agree that you need a good menu of services to draw and retain clients and members. While many fitness facilities offer this, what wi...

Learn top tips on how to create success, and how to run a profitable personal training business.

Learn the practical skills you need to be a successful personal trainer in today’s industry.

With the proliferation of smaller clubs, more independent trainers and heavy competition from the bigger chains, there is a growing need for practical hands-on business educat...

Don't miss this lively and frank discussion on how personal trainers can thrive in a tough economic climate. How do you out-perform the competition? How do you address your cl...

Let’s put the personal back into personal training by creating and developing sessions that will keep your clients coming back for more! All too often training sessions end ...

The idea of owning a business is alluring to many.  Making your own schedule, handpicking your staff and setting your own rules can be very appealing to the self-starter.  I...

Marketing your business successfully does not have to break the bank.  In fact, there are dozens of marketing strategies that will cost you nothing except your time.  As a s...

Every good business person knows that to attract clients it is necessary to project an image of professionalism and trust. However, your business image isn’t just defined by...

It seems that 90% of clients coming through our doors want to lose weight. And if it doesn’t happen fast enough, they quit! The most challenging job we have as trainers is e...

As the fitness industry evolves, more trainers are breaking away from the safety net of being employed and venturing out into the world of entrepreneurship. Making the decisio...

Pricing Your Services offers a thought-provoking discussion from three renowned fitness professionals (Nicki Anderson, Darren Jacobson, and Tony Tamules), who address many of ...

One of the best ways to bring people through the door of personal trainers is through TOMA: Top of Mind Awareness. When people in your community think of personal trainers, do...

This amazing DVD has every business document template a start-up entrepreneur could dream of, from letterhead and newsletters to employee and client intake forms. This 60-minu...

Tired of your clients canceling halfway through their training package? Frustrated with their lack of motivation? Cancellations, Excuses, and Unrealistic Expectations details ...

Pursue your business and personal goals while building a foundation for success with the information you’ll gain from this IDEA Resource Series. Find out how to build, lead ...

This DVD details a program for women that teaches them how to stay focused on their health, while addressing their concerns about their weight and, more importantly, helping t...

This DVD provides anecdotes and insights for women who are seeking to grow a business while balancing the demands of everyday life.