Nicki Anderson's Articles

“What is a soul? It's like electricity--we don't really know what it is, but it's a force that can light a room.” —Ray Charles

I don’t know about you, but I’ve had some opportunities in my life that I’ve let pass me by because I was afraid of failing. The good news is that I figured ...

We launched IDEA Trainer Success nearly 6 years ago to provide personal trainer entrepreneurs with the first—and still only—publication dedicated strictly to the b...

Health clubs were the first entities to pair fitness with business, but today a whole new set of entrepreneurs are bursting onto the health and fitness scene—and many of the...

It has been said that the only place where success comes before work is in the dictionary. Over the years, an overriding message in the world of business has been that &ld...

When I think of publicity, a favorite quote comes to mind by Vivien Kellems (1896– 1975), a noted U.S. industrialist and lecturer: “Of course I’m a ...

For those of you new to business ownership, there is plenty to lear...

How do you maintain a team of trainers who are hardworking, client-focused, loyal and in sync with you and each other? Part of the answer lies in devising well-defined...

Have you ever reached the end of a training session and asked yourself, “Is that all there is?” Do you sometimes feel that you are simply going through the mot...

Many trainers dream of starting their own business but fail t...

T H E L AW O F V B R ajor health clubs advertise to create a buzz that my business apart from others. However, once you begin results in high-volume sales. Many of these promo...

Have you ever thought, “I know I’m a good trainer, so why don’t my clients tell others about me?” Yes, increasing your number of referrals ...