Mary Bratcher's Articles

Many fitness professionals entertain the idea of developing their own DVD programs. You may have many amazing talents to share, so what better way to promote them than on came...

This article provides fitness professionals with practical ways to approach common business obstacles using a coaching strategy called “gap analysis.” A gap analys...

Are you thinking about a career in fitness or looking to advance your position in the health and fitness industry? The outlook for personal trainers, fitness professionals...

Creating a fitness DVD is a great way to generate additional income. However, making a DVD is also a time-consuming venture that requires a lot of planning. Step 1: Prepar...

Transforming yourself from a run-of-the-mill personal trainer who is virtually indistinguishable from other trainers to a sought-after industry specialist is a two-step proces...

This column provides trainers with practical ways to approach common business obstacles using a coaching strategy called “gap analysis.” A gap analysis helps peopl...

This column provides trainers with practical ways to approach common business obstacles using a coaching strategy called “gap analysis.” A gap analysis helps peopl...

How good are you at delegating business tasks? Do you recognize when you need assistance? Instead of wading through project after project, day after day, successful trainers r...

This column provides trainers with practical ways to approach common business obstacles using a coaching strategy called gap analysis. A gap analysis helps people identify whe...

This column provides trainers with practical ways to approach common business obstacles using a coaching strategy called gap analysis. A gap analysis helps people identify whe...

You want to close every client who walks through your door. But initial consultations can be uncomfortable for trainers and clients alike. Both parties may feel self-conscious...

This new column provides trainers with practical ways to approach common business obstacles. Using a coaching strategy called gap analysis, it explores issues that many traine...

Internship programs provide supervised practical experience for people wanting to gain hands-on knowledge in a specific area of the health and fitness industry. Designing and ...

Internship programs provide supervised practical experience for people wanting to gain hands-on knowledge in a specific area of the health and fitness industry. Designing and ...

Many fitness professionals entertain the idea of developing their own DVD programs. Why shouldn’t you? You may have many amazing talents to share, so what better way to ...

Many fitness professionals take a shotgun approach to attracting clients. In essence, they try to be all things to all people. However, the best way to build a solid reputatio...

Client retention is one of the greatest obstacles fitness professionals can face. However, since it is far more difficult to attract a new client than to keep a current ...

Health clubs were the first entities to pair fitness with business, but today a whole new set of entrepreneurs are bursting onto the health and fitness scene—and many of the...

The workplace is often where we end up meeting our greatest friends. In fact, some people spend more hours per day interacting with co-worker friends than with their o...

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Encounters with negative people can be emotionally draining and stressful. This is especially true when you are generally a positive and productive person but have to inte...

Welcome to 2006! The hustle and bustle of the holiday season is over, and it’s time to refocus your energy on your fitness career and personal goals. For many, the new...