By Marci Clark, MA
Effective communication is widely recognized as an important skill set for a successful leader to have. Marketing campaigns are built around how effectively the message is com...
By Marci Clark, BS
Today’s fitness facilities offer a dazzling variety of activities, exercises and subspecialties. But all this diversity can make it difficult for fitness directors to ev...
By Marci Clark, BS, Peggy Gregor, AFAA, ACE
Are your group exercise and personal training departments two distant islands with little knowledge of the other island’s culture? Does an employee who wears both hats f...
By Marci Clark, BS
money
Pricing Mind-Body Programs
TO HELP A MIND-BODY PROFIT CENTER SOAR, TAKE TIME TO RESEARCH YOUR PRICING THOROUGHLY.
By Marci Clark
costs, which will sustain your program...
By Marci Clark, BS
In the fitness industry we have learned that membership dues alone are not enough to sustain business. So we have turned to developing profit centers—essentially busines...
