Kathie Davis's Articles

In March 2011, we gathered the IDEA staff to participate in an off-site team retreat that helped us dramatically reshape the cultural blueprint for our company. We went into t...

Knowing that in 60 days we will be at the 2012 IDEA World Fitness Convention™ (July 5–8 in San Diego) with you celebrating three decades as an association and charting...

For almost 30 years, IDEA has operated on the premise that trained, certified professionals are key to helping individuals get positive results, remain highly engaged and beco...

For many years, IDEA has been a supporter and an advocate for the Challenged Athletes Foundation® (CAF). Several of our Inspiration Award recipients through the years have...

We probably all know an individual or a family with a loved one who serves or has served in our country’s armed forces. Some of you even have lived or are living the lif...

We are in the midst of a major sea change regarding our country’s—if not the world’s—perspective on food and nutrition. Bit by powerful bit, regular pe...

IDEA is coming to the end of an exciting conference and convention year. We are about to put on our third event of the year and are feeling the elation of being in the home st...

We are just 5 or 6 weeks away from seeing many of you at the IDEA World Fitness Convention™ in Los Angeles (August 11–14). There are so many great things in store ...

Sometimes when you’re out there trying to inspire the rest of the world to fitness and wellness, you neglect taking care of business “at home.” We know you c...

The obesity epidemic seems to be attracting more interest than ever in our nation’s capital. Considering the burden that obesity places on our healthcare system and, ult...

It is often said that the pillars of well-rounded physical fitness are strength, cardiovascular and flexibility training, but at IDEA we’ve always felt that the foundati...

After three decades in this industry, we can say confidently that the majority of professionals don’t get into fitness for the money. Most of you became instructors and ...

Although it’s already been 2 months since the 2010 IDEA World Fitness Convention™, the energy and momentum for the industry we felt there is still as fresh as on t...

We’ve been alluding to the launch of a major new product for months now, and we’re ecstatic to finally be able to share the details and invite you to start using i...

Welcome to Hollywood . . . and the 2010 IDEA World Fitness Convention!

Sound nutrition is an essential element in every person’s overall wellness blueprint. You can do everything else right—as far as exercise, rest and body-mind harmo...

Over the past several years, personal fitness trainers (PFTs) have quietly broken a barrier of sorts. Although one-on-one training still rules as the most popular form of clie...

In the worlds of publishing and event planning, it’s imperative that we live in the future or we face the stark reality of going out of business. Our editors started pla...

Reflecting on the milestones of IDEA’s busy summer has been a joy for us, accenting the vast potential we see for continued excellence in our conference programming into...

After a quarter century of focusing on exercise and its impact on the body, IDEA is embarking on its next evolutionary path: exploring the inner connection between mind, body ...

In August our family had the wonderful opportunity to visit China and Thailand. In addition to absorbing the rich culture of these countries, we were welcomed by several IDEA ...

Whew! The past year has been a whirlwind for IDEA. From our ongoing conversations with many of you, we know you can relate to this exhilarating feeling. In between the shoppin...

Over the years we have watched the role of personal fitness trainers expand to meet the needs of a changing society. You’ve taken on many new and exciting challenges: tr...

In recognition of the spirit and passion of IDEA members, we have created a new logo that honors your dedication to Inspire the World to Fitness™. The new design symboli...

As part of our goal to continually educate our members about opportunities to Inspire the World to Fitness™, this issue presents information and resources for connecting...

d Travel Trials 25% of all trips are 1 mile or less. 75% of all trips are made by car. Source: 1995 National Transportation Survey. direction Toward a Fit Population Move In...

Personal Training Trendwatch 2001 exist to service customers. By Kathie Davis and Patricia Ryan Stay on top of the current needs of clients and businesses. Successf...

Among the most dramatic trends over the past decade has been the growth of the personal fitness trainer profession and the diversification of services provided. Yet, as the de...

Analysis: The Trends Behind the Numbers By Kathie Davis T he year 2000 is full of good news for the fitness industry. The consumer press continues Personal trainers, who us...