By Mary Bratcher, MA, Justin Price, MA
Many fitness professionals entertain the idea of developing their own DVD programs. You may have many amazing talents to share, so what better way to promote them than on came...
By Justin Price, MA, Mary Bratcher, MA
Creating a fitness DVD is a great way to generate additional income. However, making a DVD is also a time-consuming venture that requires a lot of planning.
Step 1: Prepar...
By Justin Price, MA
Anatomy. Many fitness professionals would rather read about something else. They know they “have to learn this stuff,” but the thought of studying the origin, inse...
By Justin Price, MA
Static posture refers to how we hold our bodies or assume certain positions, like sitting, standing or sleeping. The cumulative effect of the time we spend in these positions ...
By Justin Price, MA
The word posture tends to evoke the image of a schoolgirl standing perfectly erect with a book on her head. More accurately, static posture refers to the way in which a person...
By Justin Price, MA, Mary Bratcher, MA
Internship programs provide supervised practical experience for people wanting to gain hands-on knowledge in a specific area of the health and fitness industry. Designing and ...
By Justin Price, MA, Mary Bratcher, MA
Internship programs provide supervised practical experience for people wanting to gain hands-on knowledge in a specific area of the health and fitness industry. Designing and ...
By Justin Price, MA
The fitness industry has come a long way in terms of credibility and standards since the days of fuzzy leg warmers and terry cloth sweatbands. In fact, industry standards have...
By Justin Price, MA, Mary Bratcher, MA
Many fitness professionals entertain the idea of developing their own DVD programs. Why shouldn’t you? You may have many amazing talents to share, so what better way to ...
By Justin Price, MA
The practice of corrective exercise is booming. Even clients are starting to understand that achieving their end goal might require some customized corrective exercises—whic...
By Justin Price, MA
The practice of corrective exercise is booming. At the 2007 IDEA World Fitness Convention™, more than 30 sessions were based on structural assessment and corrective exerci...
By Justin Price, MA
pft 101
by Justin Price, MA
The Lumbopelvic Hip Girdle
The second article of a two-part series on the lower kinetic chain.
The first article of this series discussed t...
By Justin Price, MA
The Start-Up
By Justin Price, MA
Accounting and Hiring Practices
How to set up your books, choose an ownership structure and select staff for your new facility. a daily, week...
By Justin Price, MA
The Start-Up
By Justin Price, MA
Marketing Your Start-Up
Use these proven strategies to attract clients from the first day you open for business. This article, the fourth in ...
By Justin Price, MA
In our last column we explored different ways to finance your new business venture. This column will examine the steps needed to find the best location for your st...
By Justin Price, MA
You’ve decided to start your own personal training business. You’ve conducted a realistic assessment of the market and created a working business plan, so ...
By Justin Price, MA
The Start-Up
By Justin Price, MA
So You Want Your Own PFT Business?
Don't let your plan fail because you've failed to plan. My personal training career progressed in the way ...
By Justin Price, MA
profit center
by Justin Price, MA
(Part One)
You can't start your own personal training business until you know what you want and how you're going to get it.
My career progr...