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Home » About IDEA

Jeff Bensky

St. Louis, MO
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About Me

Jeff Bensky, PhD, has over 25 years of experience intentionally creating new approaches. He has created, grown and led businesses that have gone on to transform their industry niches rather than settling for incremental changes. He is known for his ability to apply experience design principles, e... moreJeff Bensky, PhD, has over 25 years of experience intentionally creating new approaches. He has created, grown and led businesses that have gone on to transform their industry niches rather than settling for incremental changes. He is known for his ability to apply experience design principles, especially in the area of personalization and individualization. Having spent his formative years in Boston, he attributes his belief that anything is possible to the Boston Red Sox. Reach him at jeff@jbensky.com. less
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Jeff Bensky's Articles

Making Promises You Can Keep

By Jeff Bensky, PhD
What kind of promises have you made lately? I have three kids. When I want to make sure they know I will follow through on a request, I say, “Promise, promise.” ...
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